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DataFeedWatch was launched in 2013 by WordWatch Inc.’. WordWatch was founded in 2008 in Foster City, California and offers automated bid management for medium sized advertisers on Google AdWords.

When we started managing Product Listing Ads, it soon became clear that optimizing data feeds is the primary key to success. We also quickly learned that there was no affordable solution for medium sized advertisers. So, we built something that we needed very much for ourselves: an application that enables us to re-map feeds, add categories and labels and do all the stuff that you need to do, to build profitable campaigns in Google.

After using it for several months, we got excellent results for our customers. We found that numerous merchants and agencies had the same frustration with data feeds and we decided to offer our home-grown-app to third parties: DataFeedWatch was born.

It all went very fast after that: we started adding more channels and within a year we became the world’s largest data feed tool offering more than 500 channels in more than 30 countries. We also added DataFeedWatch Analytics, providing performance statistics for every product on every channel and the ability to remove bad performers from your data feeds.

Almost immediately we started growing and our growth is still accelerating. So here we are. With offices in Foster City (US), Krakow (PL) and Amsterdam (NL) we offer a cool service for merchants and agencies that want to optimize their feed and improve their performance on Google Shopping and any other channel. 
DataFeedWatch is more intuitive and easier to use than other data feed tools and the pricing is very affordable and flexible: From a low cost plan for small merchants to an Agency plan with unlimited shops

DataFeedWatch is founded and headed by Jacques van der Wilt and is backed by our favorite VC: Credo Ventures.