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7 Feed Optimization Tips for Bing Shopping Campaigns

Posted on January 19, 2017 by Monica Axinte

Bing may not be as sexy as Google, the search engine market leader, but that doesn’t mean that e-Retailers should overlook it. As a matter of fact, its popularity is on the rise and in the US, its market share is more than 30% while in the UK it is more than 20% and the […]

Posted in: Comparison Shopping Engines

The Complete Guide to Selling on Connexity, Inc.

Posted on January 11, 2017 by Monica Axinte

Connexity is the industry’s second-largest source of shopper leads behind Google. The Connexity CPC Listings network generates more than $750M in annual retail sales by connecting merchants with over 30 million in-market shoppers a month. So, if you are a retailer looking to extend your reach and you are not listed on Connexity’s network, it’s time […]

Posted in: Comparison Shopping Engines

Last-Minute Holiday Sprint for Online Retailers

Posted on December 8, 2016 by Monica Axinte

It’s countdown time. Black Friday has made history as the first day to ever generate over a billion dollars in online sales from mobile devices according to Adobe Digital Insights. After seeing record sales on Black Friday and Cyber Monday, this December is expected to set up some new records. It’s not too late to […]

Posted in: Comparison Shopping Engines,Optimizing campaigns

Facebook Product Ads for Retailers: All the INs and OUTs

Posted on November 25, 2016 by Monica Axinte

Facebook seems to be racing to the finishing line against its competitors in an attempt for world domination. New roll-outs are coming fast and furiously and it’s difficult to keep up with their offers. Last year Facebook Inc. rolled out dynamic product ads, which let merchants upload their entire product catalog, then automatically re-target consumers […]

Posted in: Comparison Shopping Engines,Data Feeds,Shopping Engines

Get your paid campaigns in shape for the holiday season

Posted on September 30, 2016 by Monica Axinte

  Online retailers are getting more and more sophisticated, and staying on top of competition is an uphill battle definitely worth fighting. This year the e-commerce retail sales are expected to maintain the growth trend from past years, but at the same time the competition is going to be ruthless. We are continuing our shopping […]

Posted in: Comparison Shopping Engines,Optimizing campaigns

Bing Shopping: How to reach the non-Google buyers?

Posted on September 22, 2016 by Monica Axinte

You might not know it, but you’re missing out on A LOT of sales! That is, if you’re not using Bing Shopping Campaigns. According to the Bing Shopping Webinar conducted by the Bing ads team, their ad-network delivers a significant amount of traffic from online shopping: 167 million monthly unique searchers from a total of 5.5 billion monthly […]

Posted in: Comparison Shopping Engines,Shopping Engines

On Which Shopping Channel Should I Advertise?

Posted on December 16, 2015 by Jacques van der Wilt

Comparison Shopping Engines (CSEs) are great channels for merchant to advertise their products. But it is not that simple to get going: First you need to choose from hundreds of available shopping engines. Then you need to set up an account at every channel and export a different data feed to each of them; all with different format.
The information below will make it all a lot easier. We have listed the 10 most popular US shopping engines (ranked by CPCStrategy), with sample feeds and data feed specifications. Creating and optimizing feeds for all those channels can be done in a matter of minutes, with the data feed software of DataFeedWatch.

Posted in: Comparison Shopping Engines,Data Feeds,Google Shopping

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