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The 10 Best Tips and Articles of 2016

Posted on December 21, 2016 by Monica Axinte

The end of December is that time of the year when we take a moment and analyze what we’ve done right and where we need to work to make things better. Among all the things we are analyzing we also had a look at all the blog posts we’ve written this year, which we hope have […]

Posted in: Data Feeds,Shopping Engines,Tips & Tricks

Facebook Product Ads for Retailers: All the INs and OUTs

Posted on November 25, 2016 by Monica Axinte

Facebook seems to be racing to the finishing line against its competitors in an attempt for world domination. New roll-outs are coming fast and furiously and it’s difficult to keep up with their offers. Last year Facebook Inc. rolled out dynamic product ads, which let merchants upload their entire product catalog, then automatically re-target consumers […]

Posted in: Comparison Shopping Engines,Data Feeds,Shopping Engines

3 Hurdles To Selling On Amazon (and how to overcome them)

Posted on October 27, 2016 by Monica Axinte

Amazon is a very attractive sales channel for online merchants. The combined sales (gross merchandising value) of merchants selling on Amazon is estimated to be around 15% of total online retail sales in the US. We see a similar trend in Europe where Amazon is growing rapidly as well. This is a big opportunity and […]

Posted in: Data Feeds,Marketplace

9 Feed Errors in Bing Merchant Center and How to Fix Them

Posted on October 21, 2016 by Monica Axinte

More than 56 million monthly searchers are not reached on Google. This is where Bing Product Ads comes to the rescue by allowing retailers to reach some of those non-Google shoppers. Uploading the product feed for the first time to Bing Merchant Center and seeing a long list of errors that need to be solved immediately can […]

Posted in: Data Feeds,Shopping Engines

Optimize your Magento Feed for Google Shopping in 5 steps

Posted on September 28, 2016 by Monica Axinte

  More than half a million merchants have chosen Magento as their e-commerce platform. Retailers using Google Shopping have seen a steady growth in revenue coming from the Product Listing Ads over the last few years. It is important to Magento-merchants to proactively look for ways to generate the best data feed for Google Shopping. […]

Posted in: Data Feeds,Google Shopping

Google Merchant Feed Rules vs DataFeedWatch

Posted on September 21, 2016 by Monica Axinte

Google has introduced Feed Rules, a self- service tool aimed at helping some of the merchants with the data feed management directly in the Google Merchant Center. In this post we are looking at what Feed Rules does, so keep on reading if you want to learn more about it and see how it compares […]

Posted in: Data Feeds

4 reasons why YOU should optimize your own data feeds

Posted on August 25, 2016 by Monica Axinte

The accuracy of your product data determines the ad relevancy for a customer search. In this context, it’s not a very good strategy to outsource or delegate to the IT department the most valuable asset of your product advertising campaigns: your product data. We can give you more than a dozen reasons why feed management […]

Posted in: Data Feeds,Optimizing campaigns

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