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Get Started with Seller Ratings on Google Shopping

Posted on January 13, 2017 by Monica Axinte

Consumers increasingly turn to reviews to help them make online purchasing decisions. In fact, 90 percent of customers say reviews influence their buying decisions and 80 percent of consumers trust online reviews as much as personal recommendations. Research has shown seller ratings have the potential to increase conversion rates by as much as 50 percent. Just look […]

Posted in: Google Shopping

How to Seize the Power of Mobile for Google Shopping

Posted on November 9, 2016 by Monica Axinte

October 2016 will remain in history as the turning point for the Internet usage worldwide: for the first time the mobile traffic outgrew desktop traffic. Mobile&Tablet now account for 51.3% of the total internet usage compared to only 48.7% by desktop. Mobile shopping follows the trend and shoppers are hunting for the latest deals, finding their […]

Posted in: Google Shopping

5 Tips To Crush Google Shopping On Black Friday And Cyber Monday

Posted on November 4, 2016 by Monica Axinte

If you run an e-commerce site or handle shopping campaigns these are some must have tricks to improve performance during the holiday season. Continue reading if you want to know more about 2016’s best tips for Google Shopping for top returns during Black Friday & Cyber Monday. Last year brick-and-mortar sales saw a drop during Cyber […]

Posted in: Google Shopping,Optimizing campaigns

November 2016: Google Shopping Updates That You Might Have Missed

Posted on November 3, 2016 by Monica Axinte

Google has once again made some changes to their Shopping Campaigns requirements. In the last month, we’ve seen two important updates: Google Trusted Store requirements have changed and the Product Listing Ads in the SERP are now showing up in a carousel format. Do you want to know if the latest updates are going to […]

Posted in: Google Shopping

How to Remove Unprofitable Products in Google Shopping

Posted on October 19, 2016 by Monica Axinte

Most merchants only make money on 20% of their products. So 80% of the products is costing them money! Even if it may sound counter-intuitive advertising for fewer products will increase your sales. That can be achieved by identifying the unprofitable products and allocating a larger budget to the products that are already bringing in […]

Posted in: Google Shopping,Optimizing campaigns

Optimize your Magento Feed for Google Shopping in 5 steps

Posted on September 28, 2016 by Monica Axinte

  More than half a million merchants have chosen Magento as their e-commerce platform. Retailers using Google Shopping have seen a steady growth in revenue coming from the Product Listing Ads over the last few years. It is important to Magento-merchants to proactively look for ways to generate the best data feed for Google Shopping. […]

Posted in: Data Feeds,Google Shopping

13 Google Shopping Updates You Should Pay Attention To

Posted on September 6, 2016 by Monica Axinte

We have created a list of the most important Google Shopping updates in 2016 that every campaign manager should be aware of. In the online marketing industry being up to speed with the latest changes, trends and updates is a job requirement. However, Marketing Managers often end up putting this on hold in favor of […]

Posted in: Google Shopping

Google Merchant Center Major Interface Update

Posted on September 1, 2016 by Monica Axinte

Retailers were up for a pleasant surprise this week when they logged in to their Google Merchant Center: they were welcomed with a friendlier and more intuitive new look. The new Google Merchant Center (GMC)  interface has that fresh Google look and feel: simple, uncluttered, colorful, friendly. Compared to the previous version, there are small […]

Posted in: Google Shopping

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