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Add Product Ratings on Google Shopping

Posted on February 28, 2017 by Monica Axinte

Shoppers rely on ratings when deciding where and how to spend their money online. In fact, 88 percent of people trust online reviews as much as they trust personal recommendations. Why are they so important and what can you do to get them? Product ratings appear on products listed in Google Shopping and on shopping ads, […]

Posted in: Google Shopping

Google Shopping Available In Singapore

Posted on February 27, 2017 by Monica Axinte

Exciting news for retailers in Southeast Asia: Google Shopping has been finally rolled out in Singapore in February 2017. Singapore, the first country in Southeast Asia where Google Shopping has been launched represents good news for both retailers and shoppers. Current eRetail landscape in Singapore Singaporean e-Commerce market is one of the most promising in […]

Posted in: Google Shopping

Google Shopping 2017: New Countries Available

Posted on February 24, 2017 by Monica Axinte

Google Shopping is expanding to 14 new countries in 2017. What are the implications of this huge expansion and what can retailers do to take full advantage of it? Until the end of 2016, Google Shopping was available in 23 countries only, but things are rapidly evolving. At the end of last year, Google has […]

Posted in: Google Shopping

Use Google Currency Converter Tool for International Expansion

Posted on February 10, 2017 by Monica Axinte

The currency converter could be a game changer for small and mid-sized retailers aiming to expand their business internationally. In 2016, Google rolled out the currency conversion tool which makes it easier than ever to sell products in new international markets. Without having to change the website or product pages, the currency in the data feed […]

Posted in: Google Shopping

6 Smart Ways to improve your Seller Ratings for Google

Posted on February 6, 2017 by Monica Axinte

More than 90 percent of customers rely heavily on ratings and reviews when making buying decisions. That is why having Seller Ratings added to your Google Shopping ads will increase the trust of the shoppers in the quality of your services, your click-through-rates and lower your average CPC and cost per conversion. Given this huge […]

Posted in: Google Shopping

Attract Past Buyers with Customer Match for Shopping

Posted on January 26, 2017 by Monica Axinte

PPC Managers went ecstatic when Google announced the expansion of Customer Match to Shopping Campaigns last year. Customer match allows online retailers to upload and target audiences built from their customer email lists and create ads tailored to customer segments in Google Shopping. The feedback from the community was overwhelmingly positive with some going as […]

Posted in: Google Shopping

Get Started with Seller Ratings on Google Shopping

Posted on January 13, 2017 by Monica Axinte

Consumers increasingly turn to reviews to help them make online purchasing decisions. In fact, 90 percent of customers say reviews influence their buying decisions and 80 percent of consumers trust online reviews as much as personal recommendations. Research has shown seller ratings have the potential to increase conversion rates by as much as 50 percent. Just look […]

Posted in: Google Shopping

How to Seize the Power of Mobile for Google Shopping

Posted on November 9, 2016 by Monica Axinte

October 2016 will remain in history as the turning point for the Internet usage worldwide: for the first time the mobile traffic outgrew desktop traffic. Mobile&Tablet now account for 51.3% of the total internet usage compared to only 48.7% by desktop. Mobile shopping follows the trend and shoppers are hunting for the latest deals, finding their […]

Posted in: Google Shopping

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