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How To Validate Your GTINs in 5 Steps?

Posted on February 15, 2017 by Monica Axinte

If your GTINs are wrong your products are disapproved on Google Shopping and Amazon, as well as other shopping channels and marketplaces. There are five steps that you can take to make sure that your GTINs are accurate for such situations in which the GTINs you have turn out to be invalid. Nowadays, the GTIN […]

Posted in: Optimizing campaigns

Last-Minute Holiday Sprint for Online Retailers

Posted on December 8, 2016 by Monica Axinte

It’s countdown time. Black Friday has made history as the first day to ever generate over a billion dollars in online sales from mobile devices according to Adobe Digital Insights. After seeing record sales on Black Friday and Cyber Monday, this December is expected to set up some new records. It’s not too late to […]

Posted in: Comparison Shopping Engines,Optimizing campaigns

5 Tips To Crush Google Shopping On Black Friday And Cyber Monday

Posted on November 4, 2016 by Monica Axinte

If you run an e-commerce site or handle shopping campaigns these are some must have tricks to improve performance during the holiday season. Continue reading if you want to know more about 2016’s best tips for Google Shopping for top returns during Black Friday & Cyber Monday. Last year brick-and-mortar sales saw a drop during Cyber […]

Posted in: Google Shopping,Optimizing campaigns

How to Remove Unprofitable Products in Google Shopping

Posted on October 19, 2016 by Monica Axinte

Most merchants only make money on 20% of their products. So 80% of the products is costing them money! Even if it may sound counter-intuitive advertising for fewer products will increase your sales. That can be achieved by identifying the unprofitable products and allocating a larger budget to the products that are already bringing in […]

Posted in: Google Shopping,Optimizing campaigns

7 Tips To Prepare Your Bing Campaigns for the Holidays

Posted on October 14, 2016 by Monica Axinte

Merchants know that the holiday season can be a make-or-break for their company. The exceptionally high sales that occur during this time can make up for the slow months. That said, it is also one of the most stressful times of year for Merchants. You have so much preparation to do, from preparing your shop (either virtually […]

Posted in: Optimizing campaigns

5 eCommerce Mobile Holiday Shopping Trends To Watch This Year

Posted on October 12, 2016 by Monica Axinte

Smartphones and tablets make holiday shopping simple and quick in the midst of the chaos of the season. With mobile purchases revenue expected to be 50% of eCommerce revenue by the end of 2017, mobile commerce is a gold mine for retailers to dig through. With that in mind, here are five-holiday shopping trends to […]

Posted in: Optimizing campaigns

Get your paid campaigns in shape for the holiday season

Posted on September 30, 2016 by Monica Axinte

  Online retailers are getting more and more sophisticated, and staying on top of competition is an uphill battle definitely worth fighting. This year the e-commerce retail sales are expected to maintain the growth trend from past years, but at the same time the competition is going to be ruthless. We are continuing our shopping […]

Posted in: Comparison Shopping Engines,Optimizing campaigns

6 Easy Facebook Dynamic Product Ads Optimization Tricks To Boost Your RoI

Posted on September 16, 2016 by Monica Axinte

The success of your campaign on Facebook largely depends on how well you are able to optimize your feeds. In this blog post we will share some easy optimization tips with you that will help you improve your campaign ROI. As with Google, Facebook has very specific requirements for product data feeds. Therefore a successful ad […]

Posted in: Optimizing campaigns,Tips & Tricks

4 reasons why YOU should optimize your own data feeds

Posted on August 25, 2016 by Monica Axinte

The accuracy of your product data determines the ad relevancy for a customer search. In this context, it’s not a very good strategy to outsource or delegate to the IT department the most valuable asset of your product advertising campaigns: your product data. We can give you more than a dozen reasons why feed management […]

Posted in: Data Feeds,Optimizing campaigns

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