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How to Battle Shopping Cart Abandonment? [13 Proven Tactics]

Posted on January 29, 2017 by Monica Axinte

Shopping Cart abandonment amounted to a whopping $4.6 trillion worth of merchandise in 2016. It is indisputably the headache of the online retail industry and is causing retailers a lot of pain and frustration. To tackle shopping cart abandonment efficiently merchants have to improve the browsing and the checkout experience for the customer, build trust, […]

Posted in: Tips & Tricks

The 10 Best Tips and Articles of 2016

Posted on December 21, 2016 by Monica Axinte

The end of December is that time of the year when we take a moment and analyze what we’ve done right and where we need to work to make things better. Among all the things we are analyzing we also had a look at all the blog posts we’ve written this year, which we hope have […]

Posted in: Data Feeds,Shopping Engines,Tips & Tricks

2017: The year of Mobile

Posted on December 16, 2016 by Monica Axinte

Mobile’s share of online sales and mobile traffic have increased tenfold in the past years all over the world and it’s going to continue moving up. 2016 has been the year in which mobile has made more headlines than ever, with everyone predicting the shifting from desktop supremacy to mobile. Let’s see what happened in […]

Posted in: Tips & Tricks

6 Easy Facebook Dynamic Product Ads Optimization Tricks To Boost Your RoI

Posted on September 16, 2016 by Monica Axinte

The success of your campaign on Facebook largely depends on how well you are able to optimize your feeds. In this blog post we will share some easy optimization tips with you that will help you improve your campaign ROI. As with Google, Facebook has very specific requirements for product data feeds. Therefore a successful ad […]

Posted in: Optimizing campaigns,Tips & Tricks

New .shop domain extension available: should you get it?

Posted on September 8, 2016 by Monica Axinte

The .SHOP domain extension has opened its doors and is now available for registration in the Early Access Program (EAP). The EAP will run for almost a month: from September 1st until September 26th, 2016. The Sunrise phase, open exclusively for trademark holders, was a big success registering more then 1,100 applications. Trademark holders didn’t […]

Posted in: Tips & Tricks

How to track the performance on product level

Posted on August 10, 2016 by Mateusz Miodek

A headache for most e-Retailers today lies in figuring out ways to improve their ad spend while increasing their profits. A savvy marketer knows that the best way to do this is through tracking campaign performance on a product level. In this post we will explain exactly how you can do this. If you’re not […]

Posted in: Optimizing campaigns,Tips & Tricks

All you need to know about Google Manufacturer Center

Posted on June 29, 2016 by Monica Axinte

The Google Manufacturer Center  gives more control to brand manufacturers and brand owners as to how their products are presented to shoppers on Google Shopping and other Google services. They can upload their product data with Google Manufacturer Feed, so that Google presents this information. For all retailers this is great news because the enriched […]

Posted in: Data Feeds,Google Shopping,Optimizing campaigns,Tips & Tricks

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