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adidas Case Study: Feed Management and Optimization

Posted on December 5, 2016 by Monica Axinte

adidas is among the 100 most valuable brands in the world. They sell their sports & apparel products on all continents for 2 brands: adidas and Reebok. E-commerce revenues are a significant part of the company’s annual turnover and online marketing is paramount to their success. adidas joined DataFeedWatch in order to be more ‘hands on’ with their […]

Posted in: Uncategorized

Trump’s Impact on Retail and eCommerce

Posted on November 11, 2016 by Monica Axinte

After a long election night defying all predictions and polls Donald J. Trump was elected to become the 45th President of the USA. Will the Trump administration be favorable to online retailers or not? What his election means for e-commerce and retailers will become clearer once his team will lay out the policy agenda. Mr. […]

Posted in: Uncategorized

Get Your Data Feed In Shape For The Holidays: Part One

Posted on September 14, 2016 by Monica Axinte

  Retailers, it’s that time of the year again! It’s time to start ramping up your digital efforts and iron out your e-commerce strategies for the 2016 holiday shopping craze. The online sales are expected to maintain the growth trend from last year, thanks to more and more consumers making their purchases online. Over the […]

Posted in: Uncategorized

Boost your ROI on Google Shopping with Custom Labels

Posted on July 15, 2016 by Monica Axinte

Google’s Custom Labels enable you to create bids for specific product groups. Bidding very specifically is a real RoI-booster. In this post we cover the most obvious examples of how to improve your campaign performance with Custom Labels. What are Custom Labels Custom Labels on Google Shopping are basically offering you the opportunity to create […]

Posted in: Google Shopping,Optimizing campaigns,Uncategorized

How will Brexit affect e-Retailers in the UK?

Posted on June 30, 2016 by Monica Axinte

Something significant and historical is happening in Europe right now, and it isn’t the return of the Teletubbies! For the UK, the future of the retail sector has been thrown into chaotic uncertainty yet again. We look at the good and the bad that Brexit presents and how e-retailers can brace themselves for the inevitability these […]

Posted in: Data Feeds,DataFeedWatch News,Uncategorized

How to check your source feed.

Posted on January 9, 2014 by Jacques van der Wilt

You often need to check what is in your source feed. You know what’s in your store, but still; reviewing the INPUT feed is often the best way to trouble-shoot any problems you have with your OUTPUT feed. DataFeedWatch offers several ways to check your source feed: 1. Show products You can see & search […]

Posted in: Data Feeds,Tips & Tricks,Uncategorized

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