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eCommerce advertising benchmarks, trends & tactics extracted from 15,000 online stores
Bing Product Ads are a type of ad that uses your product data feed to display content-rich, real-time, and engaging ads to Bing users. They display while users conduct product related searches.
Bing Product Ads are primarily used by direct to consumer retailers and brands.
Bing charges you for Product Ads on a PPC (pay per click) basis. This means you only pay when a user clicks on your ad to visit your website. Once on your website, you have the chance to convert the visitor into a customer.
Bing Product Ads work in a similar way to Google Product Listing Ads in how you set them up. They are also similar in how Bing decides which ads and products to display.
Though, they are different to Bing’s text-based PPC ads. With a standard text ad, you set keywords you want to target. With Product Ads, Bing uses the information in your product data feed to match your products with the queries of users.
Another benefit of Bing Product Ads is they give you access to a new audience that you may not reach by using Google Product Listing Ads alone. For example, consumers who use Bing rather than Google when conducting searches.
Thus, if you already use Google Product Listing Ads you should also use Bing Product Ads. In fact, if you sell products directly to consumers, you should use Bing Product Ads.
DataFeedWatch is data feed optimization and management software that enables merchants on Magento, Shopify, Volusion, 3Dcart, BigCommerce, WooCommerce, OpenCart, VersaCommerce, and numerous other shopping carts to optimize their product data feed for Google and 2000+ Shopping Channels in 60 countries. The most intuitive and easy data feed management and optimization tool on the market. Free trial and live demo available.