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Frustration is productive

Posted on March 13, 2013 by Jacques van der Wilt

Good apps are often built from frustration. That’s what happened to us as well: When we started managing Product Listing Ads we quickly learned that controlling the data feed was the key to PLA-profitability.

DataFeedWatch growing up

For the first campaign, we were happy to just set a product target for brand of product type, but when we started analyzing the results, it became abundantly clear that the low hanging fruit was not in AdWords but in in the data feed. So we looked around, but all data feed optimization tools were either too complicated, too expensive or lacked the functionality that we needed. I think we all know how frustrated you get, if you are not making progress. We decided to build our own tool, just to be able to improve RoI for our customers.

We have used it for numerous PLA-campaigns now. We like it, because it does exactly what we want. Our customers like it, because they see the peak in RoI after optimizing their feed. We showed it to a few SEM-agencies; they liked it too. So eventually we decided that it would be selfish to keep such a cool tool for ourselves.

So frustration led us to something very cool: DataFeedWatch. A simple and brilliant web-app that enables every search engine marketeer to modify the feed instantly to his needs. No tech-stuff. No whiz kids needed. Rules based. Enjoy!

About DataFeedWatch

DataFeedWatch is data feed management software that enables merchants on Magento, MagentoGO, Shopify, Volusion, 3Dcart, BigCommerce, WooCommerce, and numerous other shopping carts to optimize their product data feed for Google and 500+ Shopping Channels.

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