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AdWords Labels: Why & How?

Posted on March 24, 2013 by Jacques van der Wilt

You want to set your bids based on the things that matter to you. That can be color or size or weight or any other attribute in your feed. Often you will find that products with certain attributes (e.g. the red boots) have a lower CPA and/or a higher conversion rate, so you want to set a higher bid for them.

But when you create your product target in AdWords you have only 6 attributes:

Product target attributes
So if you want to include color or size or sugar-coated or whatever, you need to work with AdWords labels.

This is how it works:
If you want to use color as a attribute, you first need to ‘paste’ an AdWords label on the attribute color. So you tell AdWords that all values in that particular field are AdWords labels.
Most product feeds do not include any AdWords Labels, so you need to use a data feed management software like ours to apply these labels.

AdWords Labels DataFeedWatch

If that’s all been taken care of, you can use ‘red’ or ‘green’ or any other color in your feed as a bidding criterium:

AdWords Labels AdWords red boots


DataFeedWatch is data feed management software  that enables merchants on Magento, Shopify, Volusion, BigCommerce, 3DCart  and numerous other shopping carts  to optimize their product data feed for Google and 200+ Comparison Shopping Engines

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Posted in: Google Shopping,Tips & Tricks

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