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View Performance Data for Parent Products

Posted on June 3, 2014 by Jacques van der Wilt


This is the coolest tool for anyone managing cpc-campaigns with variant products: DataFeedWatch Analytics enables you to aggregate the performance data for all variants of the same parent product.

Identifying which products are ‘winners’ and ‘losers’ is a key strategy for managing campaigns on Google Shopping or other shopping channels. Reviewing clicks and conversions on parent level enables you to do that much faster:

Let’s say that you sell sneakers in 6 different sizes. Each size is a variant. If a product has received 100 visits and never got sold, you delete the product from your feed. But an unpopular shoe with 6 variants will cost 6 x 100 = 600 clicks before all variants are removed from your feed.

Analytics-table-good-performance with size

If size 9 does not sell, size 10 probably won’t do much better. Clicking Show Parent Products, aggregates the data for all 6 variants. By clicking the + sign next to the Parent ID, you can fold out the stats for each variant. Now you can decide to remove the product from your feed after 100 or 200 clicks on all variants.

Analytics-table-good-performance with size Parent products

Viewing Performance Data for Parent Products has proven to be a very effective way to increase conversion rate and bring down CPA.


About DataFeedWatch

DataFeedWatch is data feed management software that enables merchants on Magento, Shopify, Volusion, 3Dcart, BigCommerce and numerous other shopping carts to optimize their product data feed for Google and 500+ Comparison Shopping Engines

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