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Magento Product Types

Posted on October 8, 2014 by Jacques van der Wilt

When you add a new shop, you will see 6 product types that you can select.

Simple products

This is the most popular product in Magento. It is a physical product with a SKU and no variations. For example, a cup, a table, a pencil. Simple product can be joined with a Grouped, Bundle or Configurable product types.

Bundle Products

A bundle of simple (or virtual) products. Merchants can build their own product from the available portfolio. These products cannot be sold separately. For example, a bike where a customer chooses wheel size or damper type. Every one of these items is a simple product, but can be sold as a bundle product.

Virtual Products

Non-physical product that cannot be touched, but can also be sold, like a warranty, a service, a reservation, insurance. Virtual products doesn’t let you select a shipping method and can be joined with Grouped and Bundle products.

Grouped Products

Enables a merchant to sell single products in groups or to group products by season or color. Price cannot be specified for grouped products, but a discount can be applied. For example, a mug is sold together with a plate.

Downloadable Products

Downloadable products are online software products, like an MP3 file, an eBook, a Magento extension, etc.. You cannot select a shipping method for downloadable products because there’s nothing to ship.

Configurable Products

A configurable product is a simple product with a list of options. Each option is a single product with its own SKU, so it can be easily found in storage. For example, a jacket available in different colors or sizes or bike available in different frame sizes. Every variation can have its own cost.


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DataFeedWatch is data feed management software that enables merchants on Magento, MagentoGO, Shopify, Volusion, 3Dcart, BigCommerce, WooCommerce, and numerous other shopping carts to optimize their product data feed for Google and 500+ Comparison Shopping Engines

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