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DataFeedWatch And InRiver Join Forces To Improve Web Search Conversion Rates

Posted on January 16, 2017 by Monica Axinte

DFW&InRiver

Chicago, January 16, 2017 – inRiver, the leader in product information management and cross-channel product information solutions, and DataFeedWatch, the world’s largest data feed tool, have formed an alliance to expand inRiver’s syndication capabilities for eCommerce solutions.

Deploying DataFeedWatch with inRiver can lead to higher web search conversion rates. As enterprises enrich their product information, they offer more detailed product descriptions which result in more specific and satisfying search results. For example, shoppers can obtain a specific search result from typing ‘Levi 501 Blue Jeans Size 34L’ that leads them to the vendor’s product page displaying that specific product.

By deploying DataFeedWatch, marketers can obtain analytical data on the number of Google clicks received by a product that has been enriched in inRiver. With DataFeedWatch, an online retailer can determine which clicks led to a sale. If products are not converting to sales, then the retailer can replace that product in Google with alternate products.

“inRiver customers have their product data organized in inRiver PIM to create perfect product stories,” commented Joe Golemba, inRiver’s Vice President of Channels and Alliances. “However, merchants still need to optimize their product information to increase campaign performance on Google and other shopping channels. DataFeedWatch offers that functionality and is a great extension to inRiver’s services.”

“In DataFeedWatch, inRiver now has a partner that enables merchants—and implementation partners on their behalf—to create and optimize data feeds for Google and other shopping channels, in a matter of minutes,” confirmed Jacques van der Wilt, CEO, DataFeedWatch.

inRiver and DataFeedWatch are well-suited partners due to their focus on helping customers enjoy a great product experience and move successfully through the buyer journey. Both companies have a strong B2C marketplace presence worldwide and are experts in marketing to key online channels, such as Amazon, Google, and other retailers.

About DataFeedWatch

DataFeedWatch is data feed management software that enables merchants on Magento, Demandware and numerous other shopping carts to optimize their product data feed for Google and 1,000+ Shopping Channels in 50 countries. DFW-Analytics also shows the performance data for every individual product on each channel, so merchants can boost their RoI by quickly identifying and removing unprofitable products.

About inRiver:

inRiver is the market leader for simplifying Product Information Management (PIM). We help B2C and B2B multi-channel commerce and marketing professionals tell perfect product stories across all sales channels. Our powerful inRiver PIM platform radically facilitates the creation, handling, and distribution of perfect product information for a world-class customer experience in all channels, in multiple languages. More than 750 brands around the world rely on inRiver’s PIM platform for efficiently controlling the product flow for their globally recognized brands.

inRiver was founded in 2007, and is today a well-recognized, award-winning, and rapidly growing company with an extensive partner network. The company is headquartered in Malmö, Sweden, with offices in Chicago, London, Amsterdam and Stockholm, and sales offices in Phoenix and Istanbul. www.inriver.com

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