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Pay 20% less for Google Shopping

How is that possible?

Google was fined by the EU for breaching EU antitrust law. As a result, they opened up Google Shopping for Comparison Shopping Services (CSS): Product Ads on Google Shopping can be offered through a CSS with bids that are up to 20% lower. That is not the only saving: Google also pays back 5% of the ad spend (‘spend match’) up to a spend of $100,000 per month.

Why DataFeedWatch?

DataFeedWatch is one of the largest feed providers in the world and trusted by thousands of retailers. We manage billions of products every day on Google Shopping and other channels so running a CSS is a natural extension to improve the RoI of our customers’ advertising campaigns. We have been a Google partner for many years and are offering our CSS service all over Western & Central Europe.

How does it work?

Google Shopping SERP with DFW CSS
  • icon-1We connect your Google Merchant Center to our Multi-Client Account
  • icon-2Ads will show just like today, but with ‘By DFW Shopping’ at the bottom
  • icon-3You can lower your bids by approx. 20%
  • icon-4Google will refund 5% of your ad spend (spend match)
  • icon-5Your products will also show on our CSS: https://dfw.shopping/

How is that possible?

Google was fined by the EU for breaching EU antitrust law. As a result, they opened up Google Shopping for Comparison Shopping Services (CSS): Product Ads on Google Shopping can be offered through a CSS with bids that are up to 20% lower. That is not the only saving: Google also pays back 5% of the ad spend (‘spend match’) up to a spend of $100,000 per month.

How is that possible?

Google was fined by the EU for breaching EU antitrust law. As a result, they opened up Google Shopping for Comparison Shopping Services (CSS): Product Ads on Google Shopping can be offered through a CSS with bids that are up to 20% lower. That is not the only saving: Google also pays back 5% of the ad spend (‘spend match’) up to a spend of $100,000 per month.