Google was fined by the EU for breaching EU antitrust law. As a result, they opened up Google Shopping for Comparison Shopping Services (CSS): Product Ads on Google Shopping can be offered through a CSS with bids that are up to 20% lower. That is not the only saving: Google also pays back 5% of the ad spend (‘spend match’) up to a spend of $100,000 per month.
- We connect your Google Merchant Center to our Multi-Client Account
- Ads will show just like today, but with ‘By DFW Shopping’ at the bottom
- You can lower your bids by approx. 20%
- Google will refund 5% of your ad spend (spend match)
- Your products will also show on our CSS: https://dfw.shopping/