Pay 20% less for Google Shopping

Google was fined by the EU for breaching EU antitrust law. As a result, they opened up Google Shopping for Comparison Shopping Services (CSS): Product Ads on Google Shopping can be offered through a CSS with bids that are up to 20% lower. That is not the only saving: Google also pays back 5% of the ad spend (‘spend match’) up to a spend of $100,000 per month.

DataFeedWatch is one of the largest feed providers in the world and trusted by thousands of retailers. We manage billions of products every day on Google Shopping and other channels so running a CSS is a natural extension to improve the RoI of our customers’ advertising campaigns. We have been a Google partner for many years and are offering our CSS service all over Western & Central Europe.