E-commerce product feed management for agencies

Simplify feed optimization across all your clients and ad platforms

  • Use AI to generate titles, descriptions, and categories
  • Copy custom rules across clients, shops, and channels
  • Get a dedicated Customer Success Agent

4.6 (330+ ratings)

4.8 (279+ ratings)

4.7 (110+ ratings)

690+ agencies around the world trust DataFeedWatch to help them get better results for their clients

  • Rocket Agency
  • Midsummer Agency
  • White Shark Media
  • Northern
  • IIH Nordic
  • Digital Darts
  • mutesix
  • StubGroup
  • Novicell
  • Spinnaker Nordic

Performance gains agencies achieve after optimizing their clients’ feeds with DataFeedWatch

*Calculated results based on 57 case studies

38% to 97% Increase in ROAS

The biggest impact: optimized titles, accurate stock status, product segmentation based on margins, seasonality, and promotional status.

23% to 46% Lower CPA

The biggest impact: effective targeting via improved feed quality, fixing feed errors, and real-time updates of pricing, promotions, and stock.

31% to 43% Increase in CVR

The biggest impact: dynamic pricing, proper categorization, adjustments in titles and descriptions, and effective use of custom labels.

26% to 57% Increase in CTR

The biggest impact: enhanced titles and descriptions including relevant keywords and high-quality images accurately presenting the product.

Optimize, enrich & scale your clients’ product feeds with AI and expert customer support

97% of our users don’t need developers to set up and optimize their product feeds

Generate AI titles and descriptions for thousands of products in minutes

AI creates complete, well-structured titles and descriptions that you can review, edit, or use.

You can A/B test AI-generated content against your standard setup to find what brings the best results.

Use AI for automatic categorization and to add missing colors and sizes

Automatically assign categories to every product in your feed, with the flexibility to review and manually edit them as needed.

Improve your listings with accurate data on colors and sizes to minimize your wasted budget and speed up your work.

Set up and copy custom rules between clients, shops, and ad channels

Create custom rules to adjust bids based on seasonality, best sellers, high ROAS, ROI, or any other variable and copy them to other accounts.

Custom rule example: Improve your margins by focusing on your high-end products. Create price-based segments and bid differently on products that are below $20, between $21 to $40, and $41+.

Use A/B testing to optimize product feeds for better performance

Modify your feed content in any way you like and run A/B tests to find the best-performing setup.

Example: A/B test placing the brand name at the front vs the end of the product title, use lifestyle shots as the primary image, add extra fields to increase ad relevance, and more.

Get a dedicated account manager to clean up and optimize your clients’ feeds

Rely on our experts to handle disapprovals, fix feed errors, and keep your clients’ data compliant with every major ad platform.

Our team is available across different time zones via live chat, email, or video call with an average response rate of under 1 minute.

Access free training with our PPC pros to learn feed optimization step-by-step

Free PPC training is designed specifically for agency teams to show you how to optimize feeds, fix common issues, and get better results across Google, Meta, and other ad platforms.

Our Team Experts: Pablo Otero, Onboarding Specialist - product feed optimization specialist 5+ years in DataFeedWatch; Ivan Pucek, Product Feed Expert - 7 years of experience working with e-commerce clients around the world; Michal Hanusiak, Customer Success - 8+ years in feed management with expertise in scaling feeds for agencies

2000+ social platforms, shopping channels, custom channels, and marketplaces

Connect Google Shopping, Meta, Bing, TikTok, and all your other favorite channels

  • Google Shopping
  • Instagram
  • Bing
  • Facebook
  • TikTok

Customer testimonials & case studies

See how agencies use DataFeedWatch to save time and maximize performance

  • DataFeedWatch’s native AI lets us deliver results faster

    "We no longer need to spend hours on things like title and description optimization, or finding missing data for thousands of products across dozens of product categories, making it the perfect fit for us."

    Jonatan Johansson

    CEO | Est Populo

  • I am able to increase clients' sales by ~70%

    "My experience is overwhelmingly positive. Without much effort, I'm able to increase clients' sales by ~70% after their shopping campaigns have plateaued."

    Thomas Moe Kamp Bojsen

    Co-head of SEM | Adtimize ApS

  • Seamless transition to DataFeedWatch

    "When it comes to choosing a feed management provider, the #1 factor that helps me decide is customer support. They went above and beyond to help me get set up, and troubleshoot big issues."

    Joey Bidner

    Google Ads Expert | Bidner SEM

Case studies: ad agency highlights

E-commerce marketing agency Coalition improved ROAS for Google Shopping Ads by 451%

“We removed the Content API feed and replaced it with the feed we created in DataFeedWatch. The feed was very healthy, better categorized for each channel, and very search-specific. After implementing the feed created with DataFeedWatch, the performance improved significantly and immediately produced solid results, in both Standard and Smart Shopping campaigns.”

Dynamic remarketing of discounted products improves CVRs by 18% and triples imp. share

"By targeting users who viewed, but didn’t cart discounted products, we increased conversions by 18%, improved bounce rate by 20%, and lifted average time on site by 30 seconds. Using a custom ads_label in DataFeedWatch to filter discounted items, we built a focused dynamic remarketing campaign. This led to a 20% rise in CTR and helped impression share skyrocket from 10% to 38%. The takeaway? Filtering for intent and value drives serious performance."

Profit-first strategy brings 300% revenue growth for fashion retailer on Shopify store

"Digital Darts helped fashion retailer Blue Bungalow scale profitably by integrating Google Ads cart tracking with DataFeedWatch’s product feed customization. This allowed decisions based on real profit, not just ROAS. By pulling the cost of goods sold from Shopify and optimizing campaigns for high-margin products, they grew revenue by 300%, ad spend by 200%, and improved gross profit."

379% more conversions: StubGroup revamped a basic feed into a high-performance campaign

"StubGroup used DataFeedWatch to completely rebuild a novelty retailer’s underperforming product feed, fixing hundreds of disapproved items and enriching data with key attributes like gender, age group, and color. This overhaul turned a simple, manual setup into a robust, Google-optimized feed. The results? A 379% increase in conversions and 333% more clicks within one year. By expanding product eligibility and improving feed quality, they achieved higher visibility and gave Google what it wants: complete, structured product data."

SEO + feed automation leads to 178% visibility growth for Denmark retailer Proshop

"With Novicell and DataFeedWatch, Proshop turned a high-SKU electronics business into a lean digital machine. Facing razor-thin margins and massive competition, they combined deep SEO work (178% boost in organic visibility, 81% traffic growth) with automated feed enrichment using DataFeedWatch. This enabled “always-on” campaigns across 6 countries and 170,000+ products—optimized for margin, not just ROAS."

+85% revenue with margin-based product segmentation for a Nordic eCommerce retailer

"IIH Nordic helped a Nordic retailer of pregnancy tests and supplements increase revenue by 85%, transactions by 68%, and conversion rate by 22%, all while cutting CPC by 45%. They used DataFeedWatch to automate segmentation based on product margins, assigning custom labels to high-profit items. This allowed them to create smarter Shopping campaigns that focused ad spending only on the most profitable products."

Faster & smarter Facebook ads: Green.Click increases ROI with cross-channel optimization

"Green.Click A/S helps SMBs scale from Google Ads to Facebook and Instagram by reusing and customizing their Shopping feeds with DataFeedWatch. By copying existing Google feeds, and then optimizing them for Facebook (e.g. adding product IDs, brand logic, and enriched titles), they save clients hours of manual work while improving ad performance. The ability to modify titles like “Tommy Hilfiger Dress” into “Tommy Hilfiger Dress Size 56 Blue” helps increase relevance and engagement."

93% increase in conversions by optimizing Google Shopping titles for relevant keywords

"Searchmind increased client conversions by 93.65% and raised CTR by 38.42%, without touching the website. Searchmind used DataFeedWatch Smart Feed optimization and focused on titles and product_type fields. By enriching titles with brand, color, and product details, and layering relevant keywords into the product_type attribute, they made ads more clickable and better matched to high-intent search queries. This led to a 64% increase in conversion rate and reduced bounce rate."

+ 61% ROAS and –48% cost per order: Fullstakk used DataFeedWatch CSS to maximize budget

"With no prior digital presence and a tight budget, Fullstakk Marketing helped a Norwegian toy store scale Google Shopping campaigns by switching to DataFeedWatch’s CSS program. This move instantly cut CPC by 33% and total costs by 52%. More importantly, ROAS jumped by 61% and cost per transaction dropped 48%. By avoiding Google’s 20% CSS fee, the store gained stronger auction power and better margins, leading to growth even with low-priced products and limited spending."

Norte Digital LATAM automated search ads for Chile’s auto leader and lowered CPL by 77%

"Norte Digital helped a top Chilean car dealer dominate digital by automating Google Search ads with DataFeedWatch. Manual ad creation was replaced with dynamic, inventory-connected feeds, making sure only in-stock vehicles were promoted. This led to a 620% jump in conversions, 66% more clicks, and 43% higher CTR while cutting CPC by 31% and cost per lead by 77%."

+181% ROAS and +109% CVR: River Online scaled search ads with feed-driven text campaigns

"River Online helped a fast-scaling Danish computer hardware retailer increase ROAS by 181% and conversion rate by 109% by replacing manual search ads with DataFeedWatch Text Ads. Using dynamic ad creation tied to live inventory, prices, and product tags, they ensured campaigns only promoted in-stock items with real-time pricing. This led to higher ad relevance, improved Quality Score (+10%), and automated updates for 75,000+ keywords, all while saving massive amounts of manual labor."

Northern Commerce used lifestyle images in Dynamic Ads to outperform static creatives

"Northern Commerce improved Facebook and Instagram ad performance by 137% in purchase conversion rate using Dynamic Ads with lifestyle images, powered by DataFeedWatch. Instead of generic stock photos, they automated the feed to pull in branded, real-life product shots that resulted in higher engagement and better fit within native social feeds. By targeting only products with lifestyle visuals and feeding them into a separate Facebook catalog, they scaled ad creatives while saving production time."

Get free full access for 15 days

Start optimizing product feeds across all your clients' accounts today

  • Free setup sessions
  • Dedicated account manager
  • 24/7 customer support

Save 15% on yearly plans

Merchant

Optimize and manage product feeds with up to 25k SKUs across 2 shops.

most popular

Agency

Scale up to 30k SKUs with dedicated customer support from our feed experts.

Enterprise

Best for companies & agencies with catalogs of over 100,000 SKUs.

  • Everything included in Agency plan

Most common questions

What benefits can I expect from using AI for product feed management?

By using AI to manage your feed optimization you’ll be able to save hours of your time and have peace of mind knowing that your data is optimized according to channel best practices. DataFeedWatch AI will help you create optimized titles and descriptions, fill in data for missing size and color attributes, and categorize your products according to Google’s taxonomy - all with the click of a button.

What control do I have over the AI output?

At any point you can decide to use the AI-generated values, create your own rules or use the original data from your source. You can make that choice on both channel level and product level. Remember, you can always preview the AI values before deciding on the final feed configuration. Or, even run an A/B test for AI titles against your own titles to find the best performing configuration.

What channels and languages can I use DataFeedWatch AI with?

Currently AI optimization is exclusively available for Google Shopping and Facebook feeds in English, with work underway to expand to more channels and languages.

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