Google Shopping Optimization Software
4.8 (338+ ratings)
4.8 (281+ ratings)
4.7 (109+ ratings)
Intuitive and easy to use
All channel requirements are pre-loaded so your data feeds will be automatically generated in the right format. Your product data is passed to the Google Merchant Center in the right format and meets the requirements and limitations for each data attribute.
Use advanced rules such as extracting color from the description, product type from title, or auto-generating categories for 50 different product types. Optimize your feed further by adding missing data (like eg. GTIN) from external sources, calculating profit margins, or deploying regex for complex product rules.
Organize products in your Google Shopping campaigns for quick and easy optimization. Create custom labels based on seasonality, best sellers, high ROl, or any other variable you can think of. Use these product groups to monitor performance, create reports, and adjust bids.
Modify your feed content in any number of ways and run A/B tests to pick the best variations. Improve your product feeds by making duplicate feeds and experimenting using A/B testing.
Don't waste your advertising budget on products that are not in stock. Create a rule to automatically exclude sold-out or low-in-stock products from your catalog until restocked.
You can also exclude products from the feed based on prices, profitability, seasonality, and other parameters.
Check any feed errors, and clean up your product attributes before uploading it to your Google Merchant Center account.
Get all of your product data from your store synced with Google Merchant Center multiple times a day, including important changes like product availability, prices, new and removed products, and more.
Merging troublesome product variants into a single listing brought 63% more conversions and 93% more revenue.
Optimization of various data feed elements thanks to flexibility and control within the DataFeedwatch platform led to an increase of ROAS by 451%.
A/B testing product titles for Google Shopping feed management brought 25% increase in ROAS in 30 days, highlighting the effectiveness of A/B testing strategies.
The usage of RegEx automated categorization of new attributes with minimal manual work on the feed or any interventions from the IT department.
Enriching the data feed with information not available in the store allowed to keep the same performance with decreased costs by 15%.
Managing multilanguage feeds easily with DFW helped scale various campaigns and drive 151% more conversions in 1 month.
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