Facebook Product Feed Automation
Intuitive and easy to use
Facebook ad automation
DataFeedWatch's automated mapping ensures that all necessary channel requirements are pre-configured, allowing your data feeds to be automatically created in the correct format.
Your product data is then sent to Meta Ads Manager, meeting all the necessary formatting requirements and limitations for each data attribute.
Advanced product feed rules
Use advanced techniques, such as:
You can enhance your feed by incorporating missing data from external sources, calculating profit margins, and implementing regex for complex product rules.
Product image testing
Experiment with various types of images, such as lifestyle, product, plain background, or action shots, to determine which ones yield the best results.
In DataFeedWatch, you can create a customized label for this purpose, dividing your products into Products A and Products B, and then matching these groups with specific images.
Product variant merging
Merge product variants when you want to advertise just one version of a product on Facebook.
DataFeedWatch merges many common features of each variation automatically. For more atypical ones, you can select a specific option, e.g., the new version can contain only the part that is repeated.
A/B testing
Make adjustments to your feed content and conduct tests to identify the most effective variations.
You can enhance your product feeds by creating duplicate feeds and experimenting with different versions using the A/B testing functionality.
Easy products exclusions
Exclude products on Facebook to prevent your ads from showcasing products that are sold out or have low inventory levels. By creating rules, you can automatically remove these items from your catalog until they are restocked.
You can exclude products based on their prices, profitability, seasonal relevance, etc.
Reviewing & synchronizing feeds
To ensure the accuracy of your product data, review and synchronize your feed to minimize errors and enhance product attributes before uploading it to Facebook.
Regularly sync your store's product data with Facebook to keep vital information up to date, including changes in product availability, prices, product additions, or removals.
Using DataFeedWatch to create a Facebook product feed made growing on Facebook much easier and resulted in significant savings in time and resources.
Enhanced control and flexibility within the DataFeedWatch platform allowed for optimizing different data feed elements, resulting in a remarkable 293% improvement in overall performance.
Creating a feed without size variants for both Facebook and Google resulted in rapid growth in traffic, with the agency’s customer achieving €300,000 in revenue in just 5 months.
Creating a Facebook Dynamic Ads feed with lifestyle product images using DataFeedWatch resulted in a 137% increase in purchase conversion rate and over 100% increase in other conversion rate metrics.
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