Google Shopping Optimization Software
4.6 (330+ ratings)
4.8 (279+ ratings)
4.7 (110+ ratings)
Intuitive and easy-to-use Google Shopping product feed optimization
Save time and avoid common errors while maintaining complete control over your product data.
Generate an optimized feed for your campaigns with a single click. This feature is available for all your product data sources.
1-click feed product mapping
Use advanced rules such as extracting color from the description, product type from the title, or auto-generating categories for 50 different product types.
Optimize your feed further by adding missing data (GTIN, etc.) from external sources, calculating profit margins, or using regex for complex product rules.
Advanced product feed rules
Create custom labels based on seasonality, best sellers, high ROl, or any other variable you can think of.
Use these product groups to monitor performance, create reports, and adjust bids.
Custom labels campaign optimization
Modify your feed content in any number of ways and run A/B tests to pick the best variations.
Improve your product feeds by making duplicate feeds and experimenting with A/B testing.
A/B testing capabilities
Don't waste your advertising budget on products that are not in stock. Create a rule to automatically exclude sold-out or low-in-stock products from your catalog until restocked.
You can also exclude products from the feed based on prices, profitability, seasonality, and other parameters.
Easy products exclusions
Check any feed errors, and clean up your product attributes before uploading it to your Google Merchant Center account.
Get all of your product data from your store synced with Google Merchant Center multiple times a day, including important changes like product availability, prices, new and removed products, and more.
Reviewing & synchronizing feeds
Merging troublesome product variants into a single listing brought 63% more conversions and 93% more revenue.
Optimization of various data feed elements thanks to flexibility and control within the DataFeedwatch platform led to an increase of ROAS by 451%.
A/B testing product titles for Google Shopping feed management brought 25% increase in ROAS in 30 days, highlighting the effectiveness of A/B testing strategies.
The usage of RegEx automated categorization of new attributes with minimal manual work on the feed or any interventions from the IT department.
Enriching the data feed with information not available in the store allowed to keep the same performance with decreased costs by 15%.
Managing multilanguage feeds easily with DFW helped scale various campaigns and drive 151% more conversions in 1 month.
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