Google Shopping Optimization Software

Clean up and optimize your feeds for the Google Merchant Center

  • Avoid errors with automated feed validation
  • Use advanced rules to edit products in bulk
  • Find winning variations with A/B testing strategies

4.6 (330+ ratings)

4.8 (279+ ratings)

4.7 (110+ ratings)

18,497+ brands worldwide trust DataFeedWatch to drive performance

  • Adidas
  • newbalance
  • na-kd
  • Wella
  • intertoys
  • white shark media
  • stubgroup
  • northern
  • Novicell

Intuitive and easy-to-use Google Shopping product feed optimization

Google Merchant Center does not make managing your product feed easy, DataFeedWatch does

Simplify your feed creation with Google Shopping 1 Click Feeds

Save time and avoid common errors while maintaining complete control over your product data.

Generate an optimized feed for your campaigns with a single click. This feature is available for all your product data sources.

1-click feed product mapping

1-click feed product mapping

Optimize your product feeds with smart rules, regex & data mapping

Use advanced rules such as extracting color from the description, product type from the title, or auto-generating categories for 50 different product types.

Optimize your feed further by adding missing data (GTIN, etc.) from external sources, calculating profit margins, or using regex for complex product rules.

Advanced product feed rules

Advanced product feed rules

Use custom labels to organize your Google Shopping campaigns

Create custom labels based on seasonality, best sellers, high ROl, or any other variable you can think of.

Use these product groups to monitor performance, create reports, and adjust bids.

Custom labels campaign optimization

Custom labels campaign optimization

Run split tests to improve your product feed results on Google Shopping

Modify your feed content in any number of ways and run A/B tests to pick the best variations.

Improve your product feeds by making duplicate feeds and experimenting with A/B testing.

A/B testing capabilities

A/B testing capabilities

Exclude unavailable or low-margin products with smart rules

Don't waste your advertising budget on products that are not in stock. Create a rule to automatically exclude sold-out or low-in-stock products from your catalog until restocked.

You can also exclude products from the feed based on prices, profitability, seasonality, and other parameters.

Easy products exclusions

Easy products exclusions

Review and sync your feed to prevent errors & outdated data

Check any feed errors, and clean up your product attributes before uploading it to your Google Merchant Center account.

Get all of your product data from your store synced with Google Merchant Center multiple times a day, including important changes like product availability, prices, new and removed products, and more.

Reviewing & synchronizing feeds

Reviewing & synchronizing feeds

Integrate with most popular shopping carts

  • Shopify
  • BigCommerce
  • Magento
  • WooCommerce
  • Volusion
  • opencart
  • lightspeed
  • prestashop
  • shopware

Keep your Facebook product catalog feeds always up-to-date

Connect your optimized product data from your store to the Google Merchant Center

  • 1

    Connect Your Data to DataFeedWatch

    Import your feed from eCommerce CMS integrations such as Shopify, WooCommerce, Magento, and others. Or import any Google Sheet, XML, TXT, CV, or JSON file.

    Connect any missing product data from external sources: list of GTINs, cost data, performance data, warehouse data, etc.

  • 2

    Optimize your product feeds

    Easily configure product data to match your objectives with guided onboarding, pre-made templates & limitless data manipulations.

    You can always book a live session with our experts to advance and optimize your product feed for free.

  • 3

    Review your feed and send it to GMC

    The automatic Feed Review report checks your feed and gives you a detailed list of any errors with exact steps on how to fix them.

    Once your optimized feed is ready, simply approve it and connect it to Google Merchant Center.

Case Studies

Optimizing various feed elements

Optimization of various data feed elements thanks to flexibility and control within the DataFeedwatch platform led to an increase of ROAS by 451%.

Coalition Technology

Product titles experimentation

A/B testing product titles for Google Shopping feed management brought 25% increase in ROAS in 30 days, highlighting the effectiveness of A/B testing strategies.

SOCIUM

Using RegEx to prevent feed errors

The usage of RegEx automated categorization of new attributes with minimal manual work on the feed or any interventions from the IT department.

midsummer agency

Data enrichment implementation

Enriching the data feed with information not available in the store allowed to keep the same performance with decreased costs by 15%.

MCB

Multilanguage feed management

Managing multilanguage feeds easily with DFW helped scale various campaigns and drive 151% more conversions in 1 month.

San Saru

Get immediate access and start optimizing your product feeds today

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FAQs

We’re compatible with over 2000 channels, including the most popular like Facebook Dynamic Ads, Amazon Marketplace, Bing, Criteo, Pinterest, eBay, and more. We can even create custom channels to tailor to your needs. Browse all integrations.