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Google Shopping Optimization Software

Clean up and optimize your feeds for the Google Merchant Center

  • Avoid errors with automated feed validation
  • Use advanced rules to edit products in bulk
  • Find winning variations with A/B testing strategies

4.7 (332+ ratings)

4.8 (281+ ratings)

4.7 (110+ ratings)

18,497+ brands worldwide trust DataFeedWatch to drive performance

  • adidas
  • New Balance
  • NA-KD
  • Wella
  • Intertoys
  • White Shark Media
  • mutesix
  • StubGroup
  • Northern Commerce Inc.
  • novicell

Intuitive and easy to use

Google Merchant Center does not make managing your product feed easy, DataFeedWatch does.

NEW! 1-click feed for Google Shopping

Generate an optimized feed for your campaigns with a single click.

You’ll save time and avoid common errors, while maintaining complete control over your product data. Available for all product data sources.

Advanced product feed rules

Use advanced rules such as extracting color from the description, product type from title, or auto-generating categories for 50 different product types. Optimize your feed further by adding missing data (like eg. GTIN) from external sources, calculating profit margins, or deploying regex for complex product rules.

Custom labels

Organize products in your Google Shopping campaigns for quick and easy optimization. Create custom labels based on seasonality, best sellers, high ROl, or any other variable you can think of. Use these product groups to monitor performance, create reports, and adjust bids.

A/B testing

Modify your feed content in any number of ways and run A/B tests to pick the best variations. Improve your product feeds by making duplicate feeds and experimenting using A/B testing.

Product exclusions

Don't waste your advertising budget on products that are not in stock. Create a rule to automatically exclude sold-out or low-in-stock products from your catalog until restocked.

You can also exclude products from the feed based on prices, profitability, seasonality, and other parameters.

Feed review & synchronization

Check any feed errors, and clean up your product attributes before uploading it to your Google Merchant Center account.

Get all of your product data from your store synced with Google Merchant Center multiple times a day, including important changes like product availability, prices, new and removed products, and more.

Keep your product listings always up-to-date

Connect your optimized product data from your store to the Google Merchant Center

  • Connect Your Data to DataFeedWatch

    Import your feed from eCommerce CMS integrations such as Shopify, WooCommerce, Magento, and others.

    Or import any Google Sheet, XML, TXT, CV, or JSON file.

    Connect any missing product data from external sources: list of GTINs, cost data, performance data, warehouse data, etc.

  • Optimize your product feeds

    Easily configure product data to match your objectives with guided onboarding, pre-made templates & limitless data manipulations.

    You can always book a live session with our experts to advance and optimize your product feed for free.

  • Review your feed and send it to GMC

    The automatic Feed Review report checks your feed and gives you a detailed list of any errors with exact steps on how to fix them.

    Once your optimized feed is ready, simply approve it and connect it to Google Merchant Center.

Case Studies

Get immediate access and start optimizing your product feeds today

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FAQs

We’re compatible with over 2000 channels, including the most popular like Facebook Dynamic Ads, Amazon Marketplace, Bing, Criteo, Pinterest, eBay, and more. We can even create custom channels to tailor to your needs. Browse all integrations.