Set-up and Optimize Your Feed for Google Shopping Ads

Welcome to the Set-up and Optimize Your Feed for Google Shopping Ads Course

1.1. Course Info

Take your Google Shopping Ads to the next level by mastering these basic optimization strategies. If you’re looking for a crash course in how to map mandatory fields, segment your products, and how to set your Google Shopping feed up for success, then you’re in the right place. It will be broken into two parts.


In the first we’ll guide you through the process of feed mapping and how to successfully complete each step. See DataFeedWatch in action and how simple it is to make sure you’ve covered all required attributes and fully optimize your feed. You’ll learn how to:

  • Mapping Mandatory attributes,
  • Adding Optional attributes,
  • Including and Excluding products,
  • Categorizing your products,
  • Feed Review,
  • Uploading your feed to Google Merchant Center.

Now that you know the fundamentals of feed mapping for Google Shopping, we’ll move on to the next level of feed optimization in the second part of the course. Stick around for intermediate Google Shopping best practices and find out how to:

  • Make your optimized feed even better,
  • Expand to multiple countries with simple feed mapping.

At the end of the course you’ll be equipped with everything you need to know to start selling on Google Shopping.


Difficulty level:
Beginner, Intermediate
Total Time:
21 minutes 42 seconds