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Set-up and Optimize Your Feed for Google Shopping Ads

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Lessons

1.1. Course Info
Beginner

Set-up and Optimize Your Feed for Google Shopping Ads
2.1. Map Mandatory Attributes (03:02)
2.2. Add Optional Attributes (02:32)
2.3. Include and Exclude Products (02:20)
2.4. Categorize Your Products (02:49)
2.5. Feed Review (02:08)
2.6. Upload Your Feed to Google Merchant Center (1:38)
Intermediate

Google Shopping Best Practices
3.1. Optimizing Key Components of a Shopping Feed (05:00)
3.2. Advertise in Multiple Countries (02:13)

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Set-up and optimize your feed for Google Shopping Ads

2.4. Categorize Your Products

Resources:

What is Google Taxonomy?
E-book: Google Product Category: How to get it right without going crazy?
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