What do you need a data feed tool for?

If you only want to export your product data to a shopping channel, you are best off with a free plug-in/extension in your shopping cart. The same goes for very small retailers who cannot afford to spend any money on data feeds.

If you do have a need for data feed optimization in order to improve your campaign performance, you should invest in a tool.

DataFeedWatch is one of the few tools that offer full functionality, for as little as $49/month. A small monthly fee is easily earned back, by always sending high-quality data to your shopping channels and by making sure that non-performing products are removed from your feeds.

Data feed optimization is crucial for large retailers and only a tool with full functionality will do. If you want multiple services from a single provider (data feed optimization, bid management, where to buy, etc.), you are best off with an all-in-one-tool like Channel Advisor.   

If you are looking for a best-in-breed solution for data feed optimization alone (and possibly combine it with other best-in-breed services), DataFeedWatch is a good option:

• 100% dedicated to data feed optimization
• More intuitive than other tools (training is available but usually not needed)
• By only charging for the services that you need, it is more affordable than other tools.

Agencies need full functionality as well, when optimizing feeds for numerous ecommerce clients. Most agencies use a wide variety of best-in-breed solutions for all marketing activities that they deploy.  DataFeedWatch is a good option for them for several reasons:

• More intuitive than other tools (ppc-managers can operate DataFeedWatch without training)
• No separate charge for each shop. Agency pricing enables them to optimize data feeds for small and large customers at an incremental cost of $2 for every 1,000 products.
• Agencies can create sub-accounts for their customers or account managers, so they get access to their own data feeds and performance statistics.