Google was fined by the EU for breaching EU antitrust law. As a result, they opened up Google Shopping for Comparison Shopping Services (CSS): Product Ads on Google Shopping can be offered through a CSS with bids that are up to 20% lower.
- We connect your Google Merchant Center to our Multi-Client Account
- Ads will show just like today, but with ‘By DFW Shopping’ at the bottom
- You can lower your bids by approx. 20%
- Your products will also show on our CSS: https://dfw.shopping/