How to Optimize Performance Max Campaigns to Drive Better Results [For Shopify Plus Stores]
Goodbye Smart Shopping. Hello Performance Max.
The new, automated, goal-based Google Ads campaign uses machine learning to improve ad performance across all channels. And with it comes a ton of new features to drive results for your campaigns.
During this webinar you’ll discover the role your product feed plays in PMax campaigns, and how to manipulate it to enhance your ads.
Then, you're in for a deep dive with John Moran, who will demonstrate how to optmize PMax for optimal performance.
What will you learn
- Optimize key feed attributes - make your ads thrive with PMax algorithms
- Control your product catalog as a way to increase ROI and conversion
- Leverage custom labels for optimal ad budget management
- Grow campaigns with a killer demonstration on live campaigns