Your products, optimized for selling on Google

  • Get full assistance with setting up your BigCommerce feed for Google Shopping
  • Advertise your products on more than 2,000 channels beyond Google
  • Automate your ad listings from a single location

4.8 261+ ratings

4.7 92+ ratings

17,000+ brands worldwide trust DataFeedWatch to drive performance

  • adidas
  • Björn Borg
  • kenzo
  • trouva
  • decathlon

Get complete control and flexibility over every attribute of your BigCommerce Google Shopping feed

  • Assisted Google Feed Set Up

    Get fully assisted BigCommerce feed set up for Google Shopping

    Our feed experts will walk you through how to set up your Google feeds correctly so you can be sure you won't get any errors. With our guidance, you'll be able to manage all channels yourself in no time.

    Learn more about this feature Assisted Google Feed Set Up
  • Data Feed Optimization

    Configure and optimize all your channel feeds with a few clicks

    Manage all your data feeds in one platform. All channel requirements are pre-loaded, so your data feeds will be automatically generated in the right format.

    Automate product feeds to make things easier & faster

    New products in your shop are automatically added to the feed. Product feeds are updated and sent to Google Merchant Center up to every hour.

    Learn more about this feature about Data Feed Optimization
  • Feed-based Text Ads

    Turn Google product feeds into compelling text ads

    Your text ads will be automatically created for each and every item in your catalog.

    Update ads and keywords for thousands of products in minutes

    Text ads and keywords are updated every time you add or remove a product.

    Learn more about this feature about Feed-based Text Ads
  • Advanced Feed Rules

    Exclude unprofitable products easily

    Exclude products from your Google feed based on your own criteria to prevent your ads from showcasing products that are sold out or have low inventory levels.

    Use advanced rules to optimize your Google feeds quickly

    Leverage advanced rules like deriving color information from descriptions, product types from titles, or automatically categorizing products across 50 product types.

    Learn more about this feature about Advanced Feed Rules

*Cancel anytime, no questions asked.

Integrations & advertising platforms

2000+ search engines, social platforms, shopping channels, marketplaces, and custom channels

Fast and knowledgeable customer support

Get instant help from 20+ product feed experts available across different time zones

  • Availability via live chat, email, or video call
  • Free onboarding session and feed set-up assistance
  • Expert knowledge in fixing any feed issues

“As an agency owner, I have tried almost every app. DataFeedWatch is by far the best. We use it for all of our clients and they are the only company we will use. Affordable. Amazing customer service. Great technology.”

Lane George CEO & Founder | Lead Horse

4.8 261+ ratings

4.7 92+ ratings

G2 2023 Multichannel Leader Summer 2023

See how companies use DataFeedWatch to drive performance

  • E-commerce marketing agency Coalition improved ROAS for Google Shopping Ads by 451%

    “We removed the Content API feed and replaced it with the feed we created in DataFeedWatch. The feed was very healthy, better categorized for each channel, and very search specific. After implementing the feed created with DataFeedWatch, the performance improved significantly and immediately produced solid results, in both Standard and Smart Shopping campaigns.”

  • Adidas simplified their product feed distribution, saving them hours of work every day

    "We have created custom labels for attributes that are important to us, for example sport category or type of garment. This enables us to tweak our bids on Google Shopping very specifically. And with DataFeedWatch Analytics, we review the cost and revenue of each product on every channel and remove unprofitable products from our shopping feeds with a single click.“

  • Minneapolis agency Elumynt used DataFeedWatch to scale revenue from Snapchat by 86% with 10x ROAS

    “Once we set up our channel in DataFeedWatch, made customizations, and got our feed into Snap, we launched our optimized Catalog Sales campaign. By refreshing the content and ad formats based on what we know works and modifying the bid strategy and ad setup, we achieved a 10.5x ROAS on $10K in spend.”

You might be wondering…

Have more questions on your mind? Get a quick product demo.

  • Can you set up and optimize the feed for me?

    Yes, we’re happy to! Just let us know via the in-app form and our experts will take care of the rest. (included in all plans)

    Depending on your plan of choice, you also get:

    • an onboarding session to optimize your feed together with a DataFeedWatch specialist (Merchant plan and up)
    • a dedicated account manager to empower your feeds to a maximum (Agency plan and up).
  • How to calculate the number of products for my plan?

    The product count included in each plan relates to the total number of SKUs imported from your store(s), counting both parent and child products. (Eg. a white shirt offered in 3 sizes = 3 products).

    Your output feeds will not impact the subscription plan allowance.

  • What integrations do you support?

    DataFeedWatch connects to 10+ shopping carts (as well as custom data sources) and integrates with 2000+ eCommerce channels. Most popular integrations include:

    • Shopping carts: Shopify, Magento, BigCommerce, WooCommerce, Prestashop, Volusion, LightSpeed, Shopware, Shift4Shop & more.

    • Channels: Google Shopping & Search, Facebook, Amazon, eBay, Pinterest, Instagram, Criteo,, Fruugo, Kelkoo, Bing & more.

    Find the full integrations list here

  • Can I extend my free trial?

    Absolutely! If you feel like you need more time to get used to the tool, or want to be sure it's the right fit for your business, simply speak to your Account Manager. And they will gladly extend your free trial period.

  • How to connect BigCommerce to Google Merchant Center?

    To connect BigCommerce to Google Ads, you can select this channel in BigCommerce’s Channel Manager, upload your feed, and link your BigCommerce account with Google Merchant Center.

    However, if you care about the quality of your data, you can also connect seamlessly to DataFeedWatch first and optimize your BigCommerce product feed before sending it to Google Merchant Center. Then, you can easily connect and sync it with Google Merchant Center.

*Cancel anytime, no questions asked.