DataFeedWatch Blog | Data feed optimization tips

LightSpeed & SEOshop: Create and Optimize Your Data Feeds

Written by Monica Axinte | July 20, 2016 10:59:23 AM Z

Merchants on the LightSpeed / SEOshop e-Commerce platform will benefit directly from the full integration with DataFeedWatch. Connecting your web shop and building and optimizing your data feeds has never been easier. 

App

DataFeedWatch is available in the Lightspeed App store. Installing the App is easy and enables DataFeedWatch to download all your product data.

Because DataFeedWatch uses the API interface of LightSpeed it downloads more fields than using the regular google base export from LightSpeed. This offers you the ability to create better data feeds.

Related: Why should you optimize data feeds?

Channels

DataFeedWatch offers an extensive but intuitive data feed management tool with which you easily manage data feeds for more than 1.000 shopping channels and marketplaces in over 45 countries.

Using our many templates you quickly build a high-quality data feed that meets the specifications of the relevant channel or marketplace.

Instead of using a template you can also choose to build a Custom Channel, a data feed that you can compose according to your own wishes and specifications. A very powerful functionality that offers unprecedented opportunities.

You are also able to easily delete poorly performing products from your feeds with our product exclusion functionality. This way you can optimize on CPA, ROAS, or whatever you want.   

Get started

Follow the steps below to build your first data feeds within 5 minutes.

Choose ‘Add shop’ to add a new shop to your account.

Set a name for your shop and select ‘LightSpeed (SEOshop)’ in the ‘select - source’ dropdown.

Fill out the necessary fields for language, region, shop-id and shop-url. You’ll find your shop-id at the left top corner of your LightSpeed / SEOshop account.

Specify in the ‘Update schedule’ how many times and when DataFeedWatch has to download the input feed from your webshop. Click on ‘Create shop’ to save your settings and your shop is added.

Click on the ‘Install’ button of your new shop in the ‘My Shops’ view.

I am the shop owner

Are you a merchant or do you have access to the LightSpeed / SEOshop account then click on ‘Install’.

Log into your LightSpeed / SEOshop admin account and click ‘next’.

Install DataFeedWatch by clicking ‘grant access’.

I am not the shop owner

If you don’t have access click ‘Get details’ to contact and inform the account owner about the necessary actions he has to take.

Copy the link and the token and send it to the shop owner.

Wait for the shop owner to install DataFeedWatch. Once it’s done the “Install” button will change to the “Channels” button.

Now you’re ready to build your first data feed! More on creating data feeds with DataFeedWatch you can find right here.

The DataFeedWatch app is now available in the LightSpeed / SEOshop App store in the United States, United Kingdom, and The Netherlands.

Want to know more about the data feed management tool of DataFeedWatch, request for a live demo now!

Original author: René Bisschop