All aspiring brands know that the key to successful email campaigns is personalisation. Furthermore, your entire strategy should be built around the data you've collected, segmented and optimized. Thi...
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With PPC visitors being 50% more likely to purchase than organic visitors, eCommerce businesses know better than to pass up the opportunity that is Google Ads. Your advertising success rate, however, ...
Text-based ads are still one of the most effective ways to reach users online. Learn more about best practices & how to automate your Search Campaigns with our practical guide.
The Google Product Category is a fundamental element of all Google Shopping Campaigns and if you have discounted it until now — it's time to give it your full attention.
Google Shopping is an amazing opportunity for retailers to drive new customers to their stores. In order to take the advantage of this resource, you need to play by Google’s rules.
Data feed optimization is the foundation for every successful PPC campaign.In the Ultimate Guide to Data Feed Optimization, we show you how to optimize your data feeds to improve your shopping campaign ROI.
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