Unlike Google Search, Google Shopping doesn't allow merchants to bid on specific keywords. The good news is, there are other ways of leveraging keywords across Google Shopping...

What is the Google CSS program and how does it benefit me as a Merchant? How do I get started? You'll find the answers to all the burning Google CSS questions retailers have in this article...

Setting up automated Search Ads may initially take up a lot of time and thought, but once everything is in place, this technique will likely save you lots of time and tedious work in the long run.

Over several years we have worked with Facebook campaigns, we found that there are 3 crucial factors to consider when building a successful campaign.

Finding ways to increase revenue without increasing spend can be challenging. Identifying the most profitable products to advertise is crucial in this process...

Finding the right segment and making sure you focus your advertising budget into the highest performers might be a time-consuming process, but it doesn't have to be...

The challenge was how to best increase ad positions and traffic for the high ROI terms while still getting traffic from the higher volume, lower ROI terms but at a lower cost per click.

Today, we’re happy to present you with the new visage of DataFeedWatch - which we can say with confidence, is not only a new visual array but, more importantly, a reflection of the inner transformation we have been through this past year.

Missing growth opportunities happens all the time in Google Ads accounts, which is why it’s critical to regularly audit your account and catch those seemingly inescapable mistakes early. With that in mind, here are five of the top things to look for during any Google Ads audit.