Google’s love for data is made very clear with almost every parameter you can think of - from yearly spending and ad views, to CPC and impression demographics. All of which contributes to tracking the effectiveness of your campaigns.
Losing money on your ads is the last thing you want to be doing. Even if you’re not finding yourself in a dire situation, there are always areas to improve. There could also be mistakes you’re making without even knowing. That’s why we’ve come to the rescue! ;)