All About Keywords - the Core of Search Advertising

In the world of PPC advertising nothing could be more important than keywords. This is where everything starts. Bids are set at the keyword level, as well as the Quality Score. Your ad rank is also determined at the keyword level. You pay per clicks than happen on ads triggered by your keywords.

Magdalena Kiczek

Google Shopping

How to Optimize your Google Shopping Images

Your product images are very important. They play the biggest part in a customer’s decision to purchase an item whilst using Google Shopping.

Monica Axinte

Amazon

Amazon ASIN Number: What is it and How do You Get it?

ASIN numbers play an important role in managing the product catalog on Amazon. ASIN Number is given to each product that is uploaded for sale on Amazon.

Kevin Rogers

ECommerce

What Changes is Coronavirus Bringing to eCommerce?

As more businesses turn to online retail in turbulent times it is essential to know how exactly is Coronavirus changing the current eCommerce landscape.

Aleksandra Tadrzak

Google Ads

Google Ads Conversion Tracking with Cart Data

There are new types of data relating to users’ shopping carts in Google Ads. They can be used to glean insights into your exact profit, products, and users.

Joshua Uebergang

Google Ads

Everything You Need to Know About Google Text Ads

Everything you need to know to improve your google text ads. A bunch of actionable insights and comprehensive knowledge for every digital marketer.

Monica Axinte

Google Shopping

How to write Powerful Google Shopping Product Titles

Improve the structure of your title, the second most important item in your data feed, with our proven tips for Google Shopping Product Title Optimization.

Aleksandra Tadrzak

eBay

All You Need to Know About the eBay VeRO Program

eBay has created the Verified Rights Owner (VeRO) program in order to protect the owners of intellectual property rights.

Monica Axinte

Amazon

Common Amazon Errors and Quick Ways to Fix Them

Sending product listing to Amazon isn't an easy task. Help yourself by using an automated feed to make the process of debugging Amazon feed errors easier.

Kevin Rogers

Data Feeds

Understanding Unique Product Identifiers: Brand, MPN and GTIN

DataFeedWatch enables data feed optimization for Google Shopping and other shopping channels. Let's understand the product identifiers: Brand, MPN & GTIN.

Aleksandra Tadrzak