DataFeedWatch Blog | Data feed optimization tips

How to Remove Products from your Shopping Feed

Written by Jacques van der Wilt | March 26, 2014 4:02:20 PM Z

There are many reasons why you would like to remove products from your shopping feeds.

A few examples:

- Seasonal products
- Unavailable products
- Products with a low price (CPA will exceed gross margin)
- Unprofitable products
- Some products do well on one channel and not on another

At DataFeedWatch we offer 2 ways to remove products from your feed: rules based and individual products.

1. Make Rules to Exclude Shopping Feed Products

Go to the In/Exclude products tab at the top of the page.

Create exclude rules based on any input field:

2. Find and Exclude individual products

If you have Analytics you can see all your products for each channel.
You can sort them (click the column header) or create a subset of products by using a Filter:

Tick the box of every product that you would like to exclude and then click ‘pause selected products’ from the Pause/Unpause button above the products table.