About Author

Jacques van der Wilt

Jacques van der Wilt, Founder & CEO at DataFeedWatch is an eCommerce industry leader specialized in online marketing.
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Google Shopping

10 Easy Tricks That Will Make Your Google Shopping Campaigns Better

Here are 10 simple tactics, with screenshots, that detail Google Shopping campaign optimization. Use this strategy to improve your campaign ROI today.
Jacques van der Wilt
Google Shopping

Custom Labels for Google Shopping - All You Need to Know

Custom Labels is one of the crucial attributes to make the most of your Google Shopping Campaigns. Add custom labels to your Google Shopping data feed.
Jacques van der Wilt
DataFeedWatch News

Get on Your Feed: Feed Marketing Seminar in Denmark

I just returned from my Danish ''tour'' and I have to say it was amazing meeting and sharing thoughts and ideas with over 100 participants from the top digital agencies and online retailers in Denmark.
Jacques van der Wilt

What to expect from a data feed tool

There are hundreds of tools out in the market. If you need a data feed optimization tool, this is the least that you should expect from a tool.
Jacques van der Wilt
DataFeedWatch News

DataFeedWatch: Newer, Better, Faster!

DataFeedWatch is Newer, Better, Faster! We are proud to present the next generation version of DataFeedWatch. The new interface is even more intuitive.
Jacques van der Wilt
Data Feeds

The Power of Merging Multiple Data Feeds

If your data feeds contain product data like gross margin or price-rank, ppc-campaigns can be optimized by merge multiple data feeds strategy.
Jacques van der Wilt
Google Shopping

The importance of UTM Codes and How to Use Them

UTM codes let you track your performance on shopping channels such as Google Shopping. Learn how to optimize your data feed and add UTM codes to product URLs.
Jacques van der Wilt
Data Feeds

Should You Include Variants and Parent Products in Your Data Feed?

When you create a data feed for Google Shopping or other Shopping Engines, should you include all Variants or Parent products only? We discuss the answer.
Jacques van der Wilt
Data Feeds

GTINs Required on Google Shopping!

Google Shopping will require GTINs & Brand for every product in your data feed. They will begin enforcing this rule as of May 16th, 2016.
Jacques van der Wilt
Data Feeds

Review the Performance of Every Product with DFW-Analytics

The Analytics module in DataFeedWatch lets you optimize your campaigns on Google and other Shopping channels. Use Google Shopping analytics to double your ROI!
Jacques van der Wilt
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