Facebook is growing rapidly as a shopping channel for merchants. Of course, DataFeedWatch enables users to create and optimize feeds for this channel. Here's how:
Facebook Dynamic Product Ads allow user to:
Ad types compatible with Facebook Dynamic Product Ads include:
In the process of creating the ad you can add dynamic fields that will use the values from the feed. It could look something like this:
And the result would look something like this:
Launching dynamic product ads requires uploading a product feed and implementing Conversion-Tracking Pixel.
The data feed is very similar to Google Shopping feed. The main differences are:
In order to upload the feed to Facebook you need to:
1.Create a FBM account (Facebook business manager) account.
2. In the account go to Settings > Product Catalogs > Add New Product Catalog
3. In the Product Catalog click Add Product Feed
4. Provide Feed Name, select Auto upload through URL, copy Feed URL from DataFeedWatch and set upload frequency
Facebook Dynamic Product Ads can be an interesting channel and definitely one worth trying out. The strongest benefit is a very detailed targeting system which can lend itself well to achieving a high ROI.
If you happen to use it already, please share your experience in the comments.