Manage Your Facebook Dynamic Product Ads With DataFeedWatch

    Manage your Facebook Dynamic Product Ads with DataFeedWatch

    Facebook is growing rapidly as a shopping channel for merchants. Of course, DataFeedWatch enables users to create and optimize feeds for this channel. Here's how:

    Facebook Dynamic Product Ads allow user to:

    • Automatically generate Facebook Ads based on product feed and an ad template
    • Show specific product ads based on what users have viewed on your website

    Ad types compatible with Facebook Dynamic Product Ads include:

    • Desktop News Feed Ads
    • Mobile News Feed Ads
    • Feature Phone Ads
    • Righ Column Ads

    In the process of creating the ad you can add dynamic fields that will use the values from the feed. It could look something like this:

     

    Facebook Dynamic Product Ads Setting

     

    And the result would look something like this:

     

    Black Shirt Facebook Dynamic Product Ad

     

    Launching dynamic product ads requires uploading a product feed and implementing Conversion-Tracking Pixel.

     

    Master Facebook Dynamic Product Ads with our 9 proven strategies

     

     

    Creating Facebook Product Ads feed

    The data feed is very similar to Google Shopping feed. The main differences are:

    • categories are not required,
    • it has less optional fields (e.g. there are no custom labels),
    • unique identifiers like mpn or gtin are not required

     

    Map Facebook Data Feed in DataFeedWatch

     

    Uploading the feed to Facebook

    In order to upload the feed to Facebook you need to:

    1. Create a FBM account (Facebook business manager) account.
    2. In the account go to Settings > Product Catalogs > Add New Product Catalog Facebook Dynamic Product Ad Dashboard
    3. In the Product Catalog click Add Product Feed Facebook Dynamic Product Ad Admin Panel
    4. Provide Feed Name, select Auto upload through URL, copy Feed URL from DataFeedWatch and set upload frequency Facebook Data Feed Scheduling
    5. Click Schedule button

    Facebook Dynamic Product Ads can be an interesting channel and definitely one worth trying out. The strongest benefit is  a very detailed targeting system which can lend itself well to achieving a high ROI. If you happen to use it already, please share your experience in the comments.

     

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    Written by Mateusz Miodek