Manage Your Facebook Dynamic Product Ads With DataFeedWatch

  • Quick read

Facebook is growing rapidly as a shopping channel for merchants. Of course, DataFeedWatch enables users to create and optimize feeds for this channel. Here's how:

Facebook Dynamic Product Ads allow user to:

  • Automatically generate Facebook Ads based on product feed and an ad template
  • Show specific product ads based on what users have viewed on your website

Ad types compatible with Facebook Dynamic Product Ads include:

  • Desktop News Feed Ads
  • Mobile News Feed Ads
  • Feature Phone Ads
  • Righ Column Ads

In the process of creating the ad you can add dynamic fields that will use the values from the feed. It could look something like this:

Facebook Dynamic Product Ads Setting

And the result would look something like this:

Black Shirt Facebook Dynamic Product Ad

Launching dynamic product ads requires uploading a product feed and implementing Conversion-Tracking Pixel.

Creating Facebook Product Ads feed

The data feed is very similar to Google Shopping feed. The main differences are:

  • categories are not required,
  • it has less optional fields,
  • unique identifiers like mpn or gtin are not required

Map Facebook Data Feed in DataFeedWatch

Uploading the feed to Facebook

In order to upload the feed to Facebook you need to:

1.Create a FBM account (Facebook business manager) account.

2. In the account go to Settings > Product Catalogs > Add New Product Catalog

Facebook Dynamic Product Ad Dashboard
3. In the Product Catalog click Add Product Feed 

Facebook Dynamic Product Ad Admin Panel

4. Provide Feed Name, select Auto upload through URL, copy Feed URL from DataFeedWatch and set upload frequency 

Facebook Data Feed Scheduling

5.Click Schedule button

Facebook Dynamic Product Ads can be an interesting channel and definitely one worth trying out. The strongest benefit is  a very detailed targeting system which can lend itself well to achieving a high ROI.

If you happen to use it already, please share your experience in the comments.

Discover more Facebook-related content you may find useful:

About DataFeedWatch

DataFeedWatch by is the top-rated global product feed management platform that enables eCommerce brands, retailers, and digital agencies to drive multichannel growth. Merchants on both custom solutions and popular shopping carts, like Shopify, WooCommerce, and Magento (among others), can choose from 2000+ integrated shopping channels, affiliate networks, and marketplaces in 60 countries (such as Google, Facebook, Criteo, Amazon, and more). Major global brands like adidas, Decathlon, and KENZO have used DataFeedWatch to improve product performance across channels and expand to new markets. Sign up for a free trial today and receive guided onboarding to get started.

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