About Author

Joel Florén

Head of Automation and Search at digital media agency Keybroker. Seven years of experience within digital marketing, working with global and Nordic brands across all major digital marketing channels and platforms. Focuses on automation of digital marketing processes by 1) using relevant business data to inform and enhance digital marketing tactics, 2) making campaign management more efficient and 3) shortening the time from data collection to concrete actions. Avid user of DataFeedWatch.
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[Case Study] Increase ROAS by 46% in 3 Months

Finding ways to increase revenue without increasing spend can be challenging. Identifying the most profitable products to advertise is crucial in this process...
Joel Florén
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