About Author

Giacomo Iotti

Based in Dublin, Giacomo Iotti (Jack) works as an SEM Manager at Takewalks.com. Previously he worked for Easons.com, the largest book and stationery retailer in Ireland. There, he specialized in eCommerce, Google Shopping and feed-driven advertising. He's also passionate about digital analytics and Google Tag Manager. When he's not in the office he spends his time playing and composing music.
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The 5 Most Important Google Ads Metrics

It's common to be overwhelmed by the enormous amount of metrics available for you to report on. Check which metrics actually determine Google Ads' success.
Giacomo Iotti
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