About Author

Kasper Olesen

Kasper is the Head of PPC at Searchmind, a data-driven SEO and PPC agency and is responsible for Searchmind.dk's paid advertising across the search engines on a daily basis. The customers are both smaller companies, but also some of the largest in Denmark which are both E-commerce webshops and lead sites. Kasper is always up to date on the latest trends within PPC and holds lectures and workshops in online marketing.
Find me on:
Google Shopping

[Case Study] How to Increase Conversions on Google Shopping Using Keywords

Unlike Google Search, Google Shopping doesn't allow merchants to bid on specific keywords. The good news is, there are other ways of leveraging keywords across Google Shopping...
Kasper Olesen
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