DataFeedWatch Updates Digest: November 2021

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Welcome back to the November edition of the DataFeedWatch updates digest where we fill you in on all the things we've been up to in the last month. This month's focus is changes to our feed marketing solution that will give you a more streamlined experience. 

November 2021 Updates 

Tooltips for a smoother mapping experience feed template up to date

Currency change for EU subscribers

Tooltips for a smoother mapping experience

We’ve added tooltips to the main mapping section of the app to limit any disruptions while optimizing your feeds.

Tooltips provide additional information about what the function does and how you can use it. They will appear as text boxes when you hover your mouse over the rule attribute. Plus, you’ll see a ‘Learn more’ link that leads to an in depth help page.

The tooltips are now available for the following functions:

  • Rename
  • Add static value 
  • Combine 
  • Use lookup table 
  • Extract from
  • Leave empty feed template update

One of the ways we help online retailers grow is by keeping our feed templates up to date and easy to use. That's why we've recently updated our feed template. 

Now when mapping product categories, you'll be able to see the full list of categories that are accepted by Fruugo. This will save you time from needing to look up products in the Fruugo categorization tree to find the correct structure. 


The Fruugo category tree is closely related to the Google Shopping taxonomy, which makes it easy for any online seller who has already mapped the categories for their Shopping ads. However, Fruugo's tree has some paths that have been extended to accommodate gender and sizing variants. 

Currency change for EU subscribers

New DataFeedWatch subscribers in Europe will now see prices and be charged in EUR instead of USD for a more cohesive experience. 

Who will see prices in EUR?

The new EUR prices will be seen by people in: 

  • All EU member states
  • Norway
  • UK
  • Switzerland 
  • Belarus
  • Ukraine
  • Bosnia-Herzegovina
  • Serbia
  • Montenegro
  • Kosovo, Albania
  • North Macedonia
  • Moldova

For Shopify users

The only exception to this change is for our Shopify users. You will continue to be charged in USD. 

Overall, making this change allows us to better cater to our European clients and give them a more simplified experience.


Thank you for stopping by for the November DataFeedWatch updates. We hope you have an amazing and successful end to your year. See you next time!  

About DataFeedWatch

DataFeedWatch by is the top-rated global product feed management platform that enables eCommerce brands, retailers, and digital agencies to drive multichannel growth. Merchants on both custom solutions and popular shopping carts, like Shopify, WooCommerce, and Magento (among others), can choose from 2000+ integrated shopping channels, affiliate networks, and marketplaces in 60 countries (such as Google, Facebook, Criteo, Amazon, and more). Major global brands like adidas, Decathlon, and KENZO have used DataFeedWatch to improve product performance across channels and expand to new markets. Sign up for a free trial today and receive guided onboarding to get started.

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