Every day we help merchants grow bigger and stronger, and today we want to make sure that our philosophy of growth also includes the natural environment. From now on we are not only helping merchants grow their businesses, but we also want to facilitate the growth of trees and real life forests. The motto, that we have chosen to work by, obliges!
We are starting our collaboration with Tree Nation - the largest reforestation platform allowing citizens and companies to plant trees all around the world. Since their beginnings in 2006, they have planted over 5 million trees with the support of more than 130,000 users and 2,200 companies.
Saving the planet one tree at a time
According to calculations annual emissions of an office-based employee are 3 tonnes CO2eq (...) but assumed to be 3.6 tonnes CO2eq in Europe. That means that a company of 100 people produces at least 360 tonnes CO2eq every year on their employees themselves.
As we learn more and more about our planet, we see that lowering emissions is only one of the ways of fighting climate change. Another one is carbon capture - and trees are our best friends in this fight: they absorb CO2, store carbon and eject oxygen.
Research shows that planting trees is the most efficient and the cheapest method to fight climate change. One tree is able to offset on average around 200 kg of CO2 over its lifetime, or 10 kg per year for 20 years. But there are not nearly enough trees to neutralize the damaging effects we have on the environment.
What’s the plan?
Growing is part of our brand - we want to support the growth of more and more businesses while remaining as sustainable and CO2 neutral as possible.
We are starting simple - by planting one tree with every new sign up. However, we have bigger and better plans to continue our journey - from assessing and mineralizing our carbon footprint, to finally becoming completely carbon-neutral.
The next step
We do not plan to stop here, because it is just simply not enough. In the upcoming years we also want to celebrate our milestones and winnings, by planting trees. We are starting a collaboration with Tree Nation and their partners to become carbon-neutral and eliminate the negative footprint we have on the environment.