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eBay Marketplace Available in DataFeedWatch

Marketplaces are the hot topic of today and they're on everyone's agenda. We make no exception to the rule.


We are happy to announce that eBay Marketplace is now available in DataFeedWatch and merchants can start uploading their products to eBay today.


DataFeedWatch eBay Marketplace


DataFeedWatch Merchants can now upload their inventory fast and easy to eBay through the  Merchant Integration Platform (MIP) in  Australia, Austria, Canada, Germany, Spain, France, Italy, United Kingdom, India, United States and Russia.


Ebay Merchant Integration Platform

How to get your products on eBay in DataFeedWatch?


Mapping an eBay feed is not going to be very different from mapping feeds to other channels. 


One of the decisions the merchant needs to take is what type of feeds he should start using in DataFeedWatch. There are currently available 4 feed templates:


eBay Marketplace Templates



Let’s see when and how to use each of the feed templates eBay Product Feeds are used to upload and update single item products and product variations.


The required fields are: SKU, Localized For, Title, Product Description, Picture URL 1 and Condition. Definitions, possible values, and data type for each field can be found here.


eBay Product Feed Template



When to use it: if you are just getting started on eBay, uploading your products can result in numerous errors. The more data you have from the other feeds, the more difficult dealing with these errors will be.


Therefore if you upload your products with this feed you will be able to deal with any errors and mismatches with calm.


Distribution Feedsare used for providing data such as shipping, payment and return policies and pricing information.

All required and optional fields of the distribution feed are here.


eBay Marketplace Distribution Feed Template 

When to use it: If you have corrected all the errors in the product feed, now it’s time to add the second layer or required information and in case errors arise to deal with them too. 


Inventory Feeds are used to update the prices and/or available quantity of the products already submitted to eBay. The inventory feed can be used as an availability feed by providing quantity information only: ''Total Ship to Home Quantity''. 

  eBay Marketplace Inventory Template


The only required field here is the SKU and merchants can select if they want to update their only their pricing or availability, or both together. The possible values and data type of the eBay inventory feeds can be found here.


Combined Feeds -  it contains all the fields from the Product, Distribution and Availability feeds and all products must be identified with an unique SKU.


You can choose to submit all the feeds separately or a unique combined feed to eBay Merchant Integration Platform as it follows:


1. Initial Upload:  Product, Availability, and Distribution feeds OR, only a combined Product feed

2. Ongoing updates:

  • Product, or Availability, or Distribution feeds OR a Combined Product feed
  • OR Inventory feed for rapid price and quantity changes

How to submit product variants?


If you need to submit product variations to eBay, the process is going to be slightly different from the usual feed mapping. 

If you have variants then you need to map them separately through the Optional Fields for variants.

eBay Marketplace Optional Fields Variants


The fields that need to be mapped for every attribute that identifies the variants in the feed is:


Variation Group ID - The group Identifier for multi-variation listing should be mapped from the Parent Product ID.

Variation Specific Name - The list of attributes by which the products in the group vary on. These fields have to be mapped to a static value such as: color, gender, size, material or other identifiers for product variants. 

Variation Specific Value - Is the value or the variation attributes. The Attribute Value is going to be renamed from your source fields. 

Group Picture URL - The photo URL for the product. 


eBay Marketplace Variation Mapping


The process has to be repeated for all the attributes that identify the variants in the feed.


How to upload the feeds to eBay?


Now that you've mapped your templates you are almost done. The last step is to submit the feeds to eBay via SFTP.

The secure SFTP setup is available in the Merchant Integration Platform. 



eBay Marketplace MIP FTP Setup


Next, you need to provide us with the SFTP credentials. For that you need to go to your template settings and you setup the SFPT protocol. 


eBay Marketplace FTP Settings



There you have it: eBay Marketplace at your fingertips.


Our goal is to make DataFeedWatch the best feed optimization tool so we’re constantly working on improving all its features. This is why we’re letting you know you should expect some more changes in the near future.


Check out more resources on advertising on eBay:

Let us know if there’s something you’d like us to improve.



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