Google Shopping Data Feed for Volusion Stores – Part 1: Required Fields

Google Shopping Volusion Required Fields

In this post you will find instructions on how to create an excellent data feed for Google Shopping using Volusion fields.

The first part concerns the fields required by Google. Volusion merchants probably know that most of their data is not in the format that Google requires. The good news is that most of the fields can be simply mapped without any additional modifications:

  • Id can be mapped from VariantID field
  • title from ProductName
  • description from ProductDescription
  • link from ProductURL
  • image_link from PhotoURL
  • price from ProductPrice
  • brand from ProductManufacturer
  • gtin from UPC_code





This field indicates a stock status. Google accepts four values:

  • in stock
  • available for order
  • out of stock
  • preorder

You can map the availability field using the existing Volusion field - StockStatus. If the value of StockStatus is less than 1 the availability should be set to out of stock and if StockStatus is equal or greater than 1 the availability should be set to in stock.

Below you can see an example of creating these rules and mapping the availability field using DataFeedWatch:

Volusion Availability in DataFeedWatch


We have many customers on Volusion that do not have the condition field. This field indicates whether the product is new or used. Google accepts only three values:

  • new
  • used
  • refurbished

Most of merchants sell only new products. They should add the condition field with a static value = new for all products.

In case you sell used or refurbished products you need to find a field that contains any information about the condition of each product.

It seems that ProductName and ProductDescription are the best candidates. You should look for phrases like: used, like new, refurbished, renovated etc.

Then you can add condition field and create rules for this field. Below you can see an example of mapping the condition field using DataFeedWatch:

Volusion Condition in DataFeedWatch

Google Category

You need to create at least one default Google category for all your products. However, you should consider assigning individual products or product types to specific Google sub-categories.

To do this, you can use DataFeedWatch and information given in the fields mentioned before, such as ProductName or ProductDescription:Volusion Categories DataFeedWatch


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Written by Jacques van der Wilt

Founder & CEO at DataFeedWatch

Jacques is a shopping feeds industry leader, start-up mentor, and entrepreneur. He's the founder and CEO of DataFeedWatch (acquired by in 2022): a leading global feed management and optimization company that helps online merchants optimize their product listings on more than 2000 shopping channels in over 60 countries. Before founding DataFeedWatch, Jacques held leadership positions in the US and Europe. He is also a seasoned guest speaker at industry events and a mentor at Startup Bootcamp.


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