How to add 'Only 2 left'' to your Products Titles
If ‘Only 2 left’ in your web shop increases your sales, you also want it in your product ad.
It is easy to put it on the product pages of your shop, but how do you get to appear on Google Shopping? It is actually very simple: you create a new Title for the products where the quantity is less than X.
Tips & Tricks for proper execution
1. Add ''Only X left'' first to be sure it shows up in your product ads.
Every product title has a different length and Google only shows a limited number of characters. 150 characters are the maximum, but most of the times the title will show less than 70 characters.
2. Don't use static text
Ideally, you want your ad to say ‘Only 9 left’, ‘Only 8 left’, ‘Only 7 left’, etc. So make the quantity a variable: Only 'quantity' left.
3. Don't abuse this tactic
You only want to show the ‘Only 2 left’ to show when you are almost out of stock, e.g. when you have less than 10 left. So that is the condition that you add (quantity < 10). For all products with 10 or more items on the shelves, you will just show the Title.
4. Pair it with other promotions
Only 2 left goes well with special offers. When you offer a 20% discount (sale_price), everybody understands that they have to act now: tomorrow things will be back to normal and you pay 100% for the very same product.
5. Communicate with better images
It is likely that your title will be truncated and valuable information for the buyer will be left out: brand, product name, variant color.
Make sure the images you are using communicate some of the information left out.
In the highly competitive advertising landscape of today, it is important to employ the tactics that are proven to persuade the buyers.
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