How to improve the product titles in your Google Shopping feed

DataFeedWatch enables you to modify anything in your product feed. Customers continuously ask us how to improve their data feed to increase their RoI. Today’s client case: Product Titles.


Josh is one of our Magento customers. He is selling watches on Google Shopping and a few other comparison shopping sites.


Title is the second most important item in his Magento data feed (after the high quality picture) because it shows in the Product Listing Ad (PLA) on Google’s result page.


Title is also important because Google is looking for keywords when it tries to match products with a consumer’s search query.


So Josh pinged our customer support team and explained that his title contained the Brand name and name of the item, but not the product type: “watch”. We could advise him a simple tweak in our data feed optimization software:




Josh solved his problem in 1 minute and saw his conversion rate go up by 10%.


Related: Google Shopping Title Best Practices


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Written by Jacques van der Wilt

Founder & CEO at DataFeedWatch

Jacques is a shopping feeds industry leader, start-up mentor, and entrepreneur. He's the founder and CEO of DataFeedWatch (acquired by in 2022): a leading global feed management and optimization company that helps online merchants optimize their product listings on more than 2000 shopping channels in over 60 countries. Before founding DataFeedWatch, Jacques held leadership positions in the US and Europe. He is also a seasoned guest speaker at industry events and a mentor at Startup Bootcamp.


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