How to improve the product titles in your Google Shopping feed

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DataFeedWatch enables you to modify anything in your product feed. Customers continuously ask us how to improve their data feed to increase their RoI. Today’s client case: Product Titles.

Josh is one of our Magento customers. He is selling watches on Google Shopping and a few other comparison shopping sites.

Title is the second most important item in his Magento data feed (after the high quality picture) because it shows in the Product Listing Ad (PLA) on Google’s result page.

Title is also important because Google is looking for keywords when it tries to match products with a consumer’s search query.

So Josh pinged our customer support team and explained that his title contained the Brand name and name of the item, but not the product type: “watch”. We could advise him a simple tweak in our data feed optimization software:

Josh solved his problem in 1 minute and saw his conversion rate go up by 10%.

Related: Google Shopping Title Best Practices

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DataFeedWatch by is the top-rated global product feed management platform that enables eCommerce brands, retailers, and digital agencies to drive multichannel growth. Merchants on both custom solutions and popular shopping carts, like Shopify, WooCommerce, and Magento (among others), can choose from 2000+ integrated shopping channels, affiliate networks, and marketplaces in 60 countries (such as Google, Facebook, Criteo, Amazon, and more). Major global brands like adidas, Decathlon, and KENZO have used DataFeedWatch to improve product performance across channels and expand to new markets. Sign up for a free trial today and receive guided onboarding to get started.

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