Review the Performance of Every Product with DFW-Analytics

DataFeedWatch-Analytics shows you clicks, conversions and revenue for every individual product. You can see which products are unprofitable and remove them from your data feeds with a single click.


This way, the unprofitable products are no longer part of your campaigns and your advertising budget will only be spent on products that make you money.

Review Performance of Every Product in DataFeedWatch-Analytics 

How to boost your RoI with DFW-Analytics


You manage your CPC-campaigns on (sub-) category or brand or a combination, because
a) managing per product would take too much time
b) most channels do not provide you with product level data


With DFW-Analytics you continue to optimize the overall campaign performance but you add another optimization:


1. Find your unprofitable products in 20 seconds


Filter Unprofitable Products in DataFeedWatch-Analytics


2. Remove unprofitable products with a single click


Remove Unprofitable Products in DataFeedWatch-Analytics


Removing products that only cost you money is a big saving. You will no longer waste this part of your advertising budget, but spend it on profitable products instead.





Other Benefits


Identify your winners


You can identify the best performing products the same way. If you know which products get you the most profit, you can increase your bids, improve titles, etc.


All performance data on a single page


You can review the performance of your products on each channel on a single page. That is so much easier to review and compare than having to log in to every channel.


Optimize across channels


You can see for every product how it performs on different channels. Some products do well on channel A and not on Channel B or the other way around.


Price: $0


DFW Analytics is FREE. Gratis. $0 per month per store. Compliments of the guys at DataFeedWatch. Enjoy!

How does it work?


Simple: We add tracking code to your product-URLs & we ask you to install one line of additional Google Analytics javascipt to your site. That enables us to track data on product level (and for each channel). We then download your Google Analytics-data and present all performance data per product in a simple overview:


How can I get Analytics?


Simple: You click ‘Install’ on the Analytics page.


Channels Page to DataFeedWatch-Analytics


You will be asked to log into your Google Analytics account and approve the access for DataFeedWatch and to select the right profile.

That’s it!


Please note that it will take 24-48 hours after adding the Google Analytics javascript to your site, before you see the first results. And it will take a month before you have gathered 30 days of product level data. So start today!



FAQ: What happens to my own tracking code?


Nothing. It stays as it is. Whether your own UTM-codes were already in the source feed or if you added them in DFW: our Analytics tracking code is added. So: behind yours.


FAQ: My AdWords data is different from your DFW-Analytics data


Yes. That is correct. You know that we use the data from your own Google Analytics account. And even though AdWords and Analytics are both from Google, they do not track exactly the same way. Let me give you a few examples:


Visits vs Clicks


  • Some visits may be attributed to the All Products target in AdWords, but to the specific product ad in Analytics.
  • If people click a PLA and then bookmark the page and then return the next day, it counts as 2 visits in Analytics - but only 1 click in AdWords.

Transactions vs Conversions


  • Analytics assigns a conversion to AdWords, if AdWords 'provided' the last click – AdWords assigns all conversions to AdWords if an ad was ever clicked.
  • AdWords and Analytics have different cookie-times


Also see:



Written by Jacques van der Wilt

Founder & CEO at DataFeedWatch

Jacques is a shopping feeds industry leader, start-up mentor, and entrepreneur. He's the founder and CEO of DataFeedWatch (acquired by in 2022): a leading global feed management and optimization company that helps online merchants optimize their product listings on more than 2000 shopping channels in over 60 countries. Before founding DataFeedWatch, Jacques held leadership positions in the US and Europe. He is also a seasoned guest speaker at industry events and a mentor at Startup Bootcamp.


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