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Google Shopping 2017: New Countries Available

Posted on February 24, 2017 by Monica Axinte

Google Shopping is expanding to 14 new countries in 2017. What are the implications of this huge expansion and what can retailers do to take full advantage of it? Until the end of 2016, Google Shopping was available in 23 countries only, but things are rapidly evolving. At the end of last year, Google has […]

Posted in: Google Shopping

How to Write Effective Amazon Product Listings – Part Two

Posted on February 20, 2017 by Monica Axinte

If you are looking to increase your sales on Amazon then look no further. Optimizing your product listings is the key to it: you’ll get you more product page visits and more sales. We have already covered three of the elements that guarantee you an effective Amazon product listing and now we are having an […]

Posted in: Marketplace

How to Write Effective Amazon Product Listings – Part One

Posted on February 17, 2017 by Monica Axinte

Want to get a slice of the world’s largest online retailer purchases? Today half of all online shopping searches start directly on Amazon. This translates into a lot of selling opportunities for vendors, but it also means that it is a dog-eat-dog world out there. With so many factors that are out of your control […]

Posted in: Marketplace

How To Validate Your GTINs in 5 Steps?

Posted on February 15, 2017 by Monica Axinte

If your GTINs are wrong your products are disapproved on Google Shopping and Amazon, as well as other shopping channels and marketplaces. There are five steps that you can take to make sure that your GTINs are accurate for such situations in which the GTINs you have turn out to be invalid. Nowadays, the GTIN […]

Posted in: Optimizing campaigns

Use Google Currency Converter Tool for International Expansion

Posted on February 10, 2017 by Monica Axinte

The currency converter could be a game changer for small and mid-sized retailers aiming to expand their business internationally. In 2016, Google rolled out the currency conversion tool which makes it easier than ever to sell products in new international markets. Without having to change the website or product pages, the currency in the data feed […]

Posted in: Google Shopping

6 Smart Ways to improve your Seller Ratings for Google

Posted on February 6, 2017 by Monica Axinte

More than 90 percent of customers rely heavily on ratings and reviews when making buying decisions. That is why having Seller Ratings added to your Google Shopping ads will increase the trust of the shoppers in the quality of your services, your click-through-rates and lower your average CPC and cost per conversion. Given this huge […]

Posted in: Google Shopping

How to Battle Shopping Cart Abandonment? [13 Proven Tactics]

Posted on January 29, 2017 by Monica Axinte

Shopping Cart abandonment amounted to a whopping $4.6 trillion worth of merchandise in 2016. It is indisputably the headache of the online retail industry and is causing retailers a lot of pain and frustration. To tackle shopping cart abandonment efficiently merchants have to improve the browsing and the checkout experience for the customer, build trust, […]

Posted in: Tips & Tricks

Attract Past Buyers with Customer Match for Shopping

Posted on January 26, 2017 by Monica Axinte

PPC Managers went ecstatic when Google announced the expansion of Customer Match to Shopping Campaigns last year. Customer match allows online retailers to upload and target audiences built from their customer email lists and create ads tailored to customer segments in Google Shopping. The feedback from the community was overwhelmingly positive with some going as […]

Posted in: Google Shopping

7 Feed Optimization Tips for Bing Shopping Campaigns

Posted on January 19, 2017 by Monica Axinte

Bing may not be as sexy as Google, the search engine market leader, but that doesn’t mean that e-Retailers should overlook it. As a matter of fact, its popularity is on the rise and in the US, its market share is more than 30% while in the UK it is more than 20% and the […]

Posted in: Comparison Shopping Engines

Get Started with Seller Ratings on Google Shopping

Posted on January 13, 2017 by Monica Axinte

Consumers increasingly turn to reviews to help them make online purchasing decisions. In fact, 90 percent of customers say reviews influence their buying decisions and 80 percent of consumers trust online reviews as much as personal recommendations. Research has shown seller ratings have the potential to increase conversion rates by as much as 50 percent. Just look […]

Posted in: Google Shopping

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