DataFeedWatch

DataFeedWatch Blog

Custom Channels

Posted on October 8, 2014 by Jacques van der Wilt

Custom Channels enable you to create a data feed with your own specifications. You get to name the channel and the fields. Merchants use Custom channels for several reasons, like: Create a feed for a channel that is not supported by DFW Send a feed to a partner site Upload products to your own store: […]

Posted in: Data Feeds,DataFeedWatch News,Press

Magento Product Types

Posted on October 8, 2014 by Jacques van der Wilt

When you add a new shop, you will see 6 product types that you can select. Simple products This is the most popular product in Magento. It is a physical product with a SKU and no variations. For example, a cup, a table, a pencil. Simple product can be joined with a Grouped, Bundle or […]

Posted in: Shopping Carts

Changes to Amazon Product Ads

Posted on September 8, 2014 by Mateusz Miodek

Amazon has updated the placement and layout of Product Ads. Previously products ads were only placed at the bottom of the product page in a “Product Ads from External Websites” box. Now products ads can also get a separate product page very similar to a standard Amazon Marketplace product page. “If we determine that your […]

Posted in: Comparison Shopping Engines,Data Feeds,Shopping Engines

Product categorization changes in Nextag

Posted on September 8, 2014 by Mateusz Miodek

Following the example of other big players, Nextag decided to create a more granular and specific categorization of products. The reason for this change is to provide a better traffic quality and higher ROI for merchants as well as a better shopping experience for shoppers. According to the announcement released by WizeCommerce (owner of Nextag) […]

Posted in: Comparison Shopping Engines,Data Feeds,Shopping Engines

Changes in Google Shopping feed specification

Posted on September 8, 2014 by Mateusz Miodek

Changes in Google Shopping feed specification A while ago Google made some changes in the Google Shopping feed specification, that offer additional possibilities for merchants to describe their products. Those changes have of course been implemented in DataFeedWatch. It boils down to the introduction of new attributes: size_type static values: Regular, Petite, Plus, Big and […]

Posted in: Data Feeds,Google Shopping

Google Shopping for multiple countries

Posted on August 18, 2014 by Mateusz Miodek

Many of our customers are interested in running Google Shopping campaign in more than one country. In this article I will explain what it takes to make that possible. Feed requirements First of all, each data feed is country-specific and cannot be reused for other countries. For example if you are already advertising for the […]

Posted in: Google Shopping

Copy your Data Feed to another Channel

Posted on July 21, 2014 by Jacques van der Wilt

Merchants often want the same data feed optimization for all channels. In DataFeedWatch you can create a feed for one channel, by simply copying the mapping of another channel. That saves a lot of time. Many DataFeedWatch customers have a few complicated rules. Like mapping color from description, product type from Title, excluding products from […]

Posted in: DataFeedWatch News,Features & Functionality,Press