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Bid on your Bestsellers in Google Shopping

Posted on July 22, 2016 by Monica Axinte

There are so many ways to improve your shopping campaigns that sometimes it’s difficult to prioritize the areas of improvement. And then when you start improving them you still have to wait and see the if results you get are the ones that you hoped for. A sure way to improve the overall performance of […]

Posted in: Uncategorized

LightSpeed/SEOshop: Create and optimize your data feeds

Posted on July 20, 2016 by Monica Axinte

Merchants on the LightSpeed / SEOshop e-Commerce platform will benefit directly from the full integration with DataFeedWatch. Connecting your web shop and building and optimizing your data feeds has never been easier. App DataFeedWatch is available in the Lightspeed App store. Installing the App is easy and enables DataFeedWatch to download all your product data. […]

Posted in: Uncategorized

Boost your ROI on Google Shopping with Custom Labels

Posted on July 15, 2016 by Monica Axinte

Google’s Custom Labels enable you to create bids for specific product groups. Bidding very specifically is a real RoI-booster. In this post we cover the most obvious examples of how to improve your campaign performance with Custom Labels. What are Custom Labels Custom Labels on Google Shopping are basically offering you the opportunity to create […]

Posted in: Google Shopping,Optimizing campaigns,Uncategorized

How to pause your data feed download?

Posted on July 13, 2016 by Monica Axinte

Your web store is your direct connection to online shopping channels. It has to work for you 24 hours a day, 7 days a week. However, sometimes your online retail activities will become interrupted for various reasons where you are forced to pause your feed downloads. In this blog post, we show you exactly why […]

Posted in: Data Feeds,Features & Functionality

How will Brexit affect e-Retailers in the UK?

Posted on June 30, 2016 by Monica Axinte

Something significant and historical is happening in Europe right now, and it isn’t the return of the Teletubbies! For the UK, the future of the retail sector has been thrown into chaotic uncertainty yet again. We look at the good and the bad that Brexit presents and how e-retailers can brace themselves for the inevitability these […]

Posted in: Data Feeds,DataFeedWatch News,Uncategorized

All you need to know about Google Manufacturer Center

Posted on June 29, 2016 by Monica Axinte

The Google Manufacturer Center  gives more control to brand manufacturers and brand owners as to how their products are presented to shoppers on Google Shopping and other Google services. They can upload their product data with Google Manufacturer Feed, so that Google presents this information. For all retailers this is great news because the enriched […]

Posted in: Data Feeds,Google Shopping,Optimizing campaigns,Tips & Tricks

Dynamic Remarketing on Google Shopping

Posted on June 24, 2016 by Monica Axinte

Dynamic marketing is an important part of any online retail marketing strategy. It delivers personalized ads to people who have visited your web shop before. When these previous visitors leave your shop and continue shopping elsewhere, they will see ads for products that they viewed in your shop. This will result in increased conversions. You can set up […]

Posted in: Data Feeds,Google Shopping

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