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4 reasons why YOU should optimize your own data feeds

Posted on August 25, 2016 by Monica Axinte

The accuracy of your product data determines the ad relevancy for a customer search. In this context, it’s not a very good strategy to outsource or delegate to the IT department the most valuable asset of your product advertising campaigns: your product data. We can give you more than a dozen reasons why feed management […]

Posted in: Data Feeds,Optimizing campaigns

How to track the performance on product level

Posted on August 10, 2016 by Mateusz Miodek

A headache for most e-Retailers today lies in figuring out ways to improve their ad spend while increasing their profits. A savvy marketer knows that the best way to do this is through tracking campaign performance on a product level. In this post we will explain exactly how you can do this. If you’re not […]

Posted in: Optimizing campaigns,Tips & Tricks

The Pros and Cons of Selling on Amazon

Posted on August 4, 2016 by Monica Axinte

170 million unique monthly customers prefer making their purchases with Amazon over any other store. In 2015 they spent more than $100 billion. In light of these impressive numbers, it is obvious that all retailers should consider listing their products on Amazon. However, the results a retailer will get depend on many factors and what […]

Posted in: Marketplace

Why Bidding on Product Type Gets you Better Results

Posted on July 29, 2016 by Monica Axinte

We often see customers who overlook the importance of having product types in their data feed. Adding the product types to your feed and using them in your bidding strategies it is important because it will increase the frequency of your products showing up in the search results. Product Type vs Google Product Category Product type […]

Posted in: Data Feeds,Optimizing campaigns

How To Exclude Products From The Feed The Right Way

Posted on July 27, 2016 by Monica Axinte

Sell more by advertising fewer products. Exclude the unprofitable, seasonal, out-of-stock and low-price products from your shopping feeds and your revenue goes up. The quality of your feed is what makes or breaks your PLA campaigns. A lot has been written about the importance of always improving the quality of the data feed and we […]

Posted in: Data Feeds,Features & Functionality

LightSpeed/SEOshop: Create and optimize your data feeds

Posted on July 20, 2016 by Monica Axinte

Merchants on the LightSpeed / SEOshop e-Commerce platform will benefit directly from the full integration with DataFeedWatch. Connecting your web shop and building and optimizing your data feeds has never been easier. App DataFeedWatch is available in the Lightspeed App store. Installing the App is easy and enables DataFeedWatch to download all your product data. […]

Posted in: DataFeedWatch News,Features & Functionality

Boost your ROI on Google Shopping with Custom Labels

Posted on July 15, 2016 by Monica Axinte

Google’s Custom Labels enable you to create bids for specific product groups. Bidding very specifically is a real RoI-booster. In this post we cover the most obvious examples of how to improve your campaign performance with Custom Labels. What are Custom Labels Custom Labels on Google Shopping are basically offering you the opportunity to create […]

Posted in: Google Shopping,Optimizing campaigns,Uncategorized

How to pause your data feed download?

Posted on July 13, 2016 by Monica Axinte

Your web store is your direct connection to online shopping channels. It has to work for you 24 hours a day, 7 days a week. However, sometimes your online retail activities will become interrupted for various reasons where you are forced to pause your feed downloads. In this blog post, we show you exactly why […]

Posted in: Data Feeds,Features & Functionality

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