Product Pictures in DFW Analytics

Posted on June 18, 2014 by Jacques van der Wilt

Sometimes it’s the small stuff that makes our life easier. So we added a very small feature to Analytics: you can now see a picture of every product in the products overview. A picture says more than a thousand words, so seeing the image in the product table will often be more efficient than reading […]

Posted in: Features & Functionality

Shopping Feeds for Magento Multi Store Views

Posted on June 12, 2014 by Jacques van der Wilt

Our Magento data feed extension now also works for Magento shops with multi store views. Data feeds for Magento Multi Store Views Multi store views are used most often to sell the same products in different countries and/or different languages. In that case, you also need to have different feeds for each channel. Let’s say […]

Posted in: Shopping Carts

View Performance Data for Parent Products

Posted on June 3, 2014 by Jacques van der Wilt

This is the coolest tool for anyone managing cpc-campaigns with variant products: DataFeedWatch Analytics enables you to aggregate the performance data for all variants of the same parent product. Identifying which products are ‘winners’ and ‘losers’ is a key strategy for managing campaigns on Google Shopping or other shopping channels. Reviewing clicks and conversions on […]

Posted in: Data Feeds

Download all Variants or Parent Products only?

Posted on April 23, 2014 by Jacques van der Wilt

By default, DataFeedWatch downloads all your products, including variants. But we can in fact limit your download to the parent products only (only for supported shopping carts – not for txt, csv or xml files) What are Variants? Google defines Variants as a group of identical products that only differ by the attributes ‘color’, ‘material’, […]

Posted in: Data Feeds

RegExp – Ninja Level Feed Optimization

Posted on April 17, 2014 by Mateusz Miodek

Those of you who already are using DataFeedWatch might have noticed the word “regexp” in mapping options. In this article I will explain how RegExp can be used in our app, but let’s first clarify what exactly RegExp is. A regular expression (RegExp for short) is a special text string to describe a search pattern. […]

Posted in: Data Feeds