Encrypt your Data Feed

Posted on October 20, 2014 by Jacques van der Wilt

Your feeds sometimes contain data that you would rather not share. An example: your product URLs can tell your competitors a lot. You may have added tracking code, product types and lots more. DataFeedWatch enables you to encrypt any output field: 1. Click Edit values 2. At the bottom of the fold out, tick the […]

Posted in: Data Feeds,DataFeedWatch News

Custom Channels

Posted on October 8, 2014 by Jacques van der Wilt

Custom Channels enable you to create a data feed with your own specifications. You get to name the channel and the fields. Merchants use Custom channels for several reasons, like: Create a feed for a channel that is not supported by DFW Send a feed to a partner site Upload products to your own store: […]

Posted in: Data Feeds,DataFeedWatch News

Magento Product Types

Posted on October 8, 2014 by Jacques van der Wilt

When you add a new shop, you will see 6 product types that you can select. Simple products This is the most popular product in Magento. It is a physical product with a SKU and no variations. For example, a cup, a table, a pencil. Simple product can be joined with a Grouped, Bundle or […]

Posted in: Shopping Carts

Product categorization changes in Nextag

Posted on September 8, 2014 by Mateusz Miodek

Following the example of other big players, Nextag decided to create a more granular and specific categorization of products. The reason for this change is to provide a better traffic quality and higher ROI for merchants as well as a better shopping experience for shoppers. According to the announcement released by WizeCommerce (owner of Nextag) […]

Posted in: Comparison Shopping Engines,Data Feeds,DataFeedWatch News,Shopping Engines

Changes in Google Shopping feed specification

Posted on September 8, 2014 by Mateusz Miodek

Changes in Google Shopping feed specification A while ago Google made some changes in the Google Shopping feed specification, that offer additional possibilities for merchants to describe their products. Those changes have of course been implemented in DataFeedWatch. It boils down to the introduction of new attributes: size_type static values: Regular, Petite, Plus, Big and […]

Posted in: Data Feeds,DataFeedWatch News,Google Shopping

Google Shopping for multiple countries

Posted on August 18, 2014 by Mateusz Miodek

Many of our customers are interested in running Google Shopping campaign in more than one country. In this article I will explain what it takes to make that possible. Feed requirements First of all, each data feed is country-specific and cannot be reused for other countries. For example if you are already advertising for the […]

Posted in: Google Shopping