Josh is one of our Magento customers. He is selling watches on Google Shopping and a few other comparison shopping sites.
Title is the second most important item in his Magento data feed (after the high quality picture) because it shows in the Product Listing Ad (PLA) on Google’s result page.
Title is also important because Google is looking for keywords when it tries to match products with a consumer’s search query.
So Josh pinged our customer support team and explained that his title contained the Brand name and name of the item, but not the product type: “watch”. We could advise him a simple tweak in our data feed optimization software:
Josh solved his problem in 1 minute and saw his conversion rate go up by 10%.
Related: Google Shopping Title Best Practices