11 Best Multichannel eCommerce Platforms In 2024 [Reviews & Ratings]

  • 11 min read

Ecommerce is highly competitive and reaching customers through multiple online channels is essential for business success. However, managing and operating across these channels can be complex and time-consuming without the right tools. 

In this article, we will explore the 10 best multichannel eCommerce platform options in 2024, along with their reviews and ratings.

These comprehensive platforms empower businesses to streamline their operations, optimize product listings, run targeted marketing campaigns, and provide a seamless shopping experience for customers across various channels.

What is a multichannel eCommerce platform?

A multichannel eCommerce platform is a comprehensive tool designed to simplify the management and sale of products or services across multiple online channels.

Such a platform serves various purposes, allowing businesses to streamline their operations and reach customers through different streams simultaneously. 

It may include features such as feed management, which helps optimize product listings across various platforms, email marketing capabilities for targeted promotional campaigns, SMS messaging for personalized customer communication, and more. 

With a multi-channel eCommerce platform, businesses can efficiently manage inventory, sync orders, track sales performance, and provide a seamless shopping experience for customers across different channels, ultimately maximizing their online presence and driving revenue growth.


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Benefits of using a multichannel eCommerce software

Using a multi-channel eCommerce platform offers several benefits for businesses, depending on what features a particular tool has. We've highlighted the benefits of the most common multichannel eCommerce tools.

Streamlined operations

A multichannel eCommerce software simplifies this process by providing a centralized platform to, for example, multi-channel inventory management, synchronizing orders, and tracking sales performance across all channels. This streamlines operations reduces manual work, and improves efficiency.

Expanded reach

By utilizing a multichannel eCommerce platform such as a feed management solution, businesses can sell their products or services across multiple online channels simultaneously. This includes Google, popular marketplaces like Amazon, eBay, and Walmart, as well as social media platforms like Facebook and Instagram. This expanded reach allows businesses to tap into a wider customer base and increase their chances of making sales.

Targeted & enhanced customer communication

With email marketing capabilities integrated into the software, businesses can run targeted promotional campaigns to engage with customers. By segmenting their audience based on interests, purchase history, and other parameters, businesses can send personalized emails to drive conversions and build customer loyalty.

Multichannel eCommerce platforms may also offer SMS messaging capabilities, which enables businesses to provide personalized updates, order confirmations, and shipping notifications, resulting in a better customer experience and increased satisfaction.

Improved analytics and insights

he data collected from different channels can be analyzed within the multichannel eCommerce software. This provides businesses with valuable insights into customer behavior, sales trends, and channel performance. Armed with this information, businesses can make data-driven decisions to optimize their strategies, and allocate resources effectively.

Let’s dive into the best multichannel eCommerce platforms 2024! ↓

1. DataFeedWatch

4.8/5 on Capterra

Main purpose: product catalog management and optimization for multiple advertising channels.


DataFeedWatch by Cart.com is a comprehensive multichannel eCommerce software that enables businesses to streamline their operations by optimizing product feeds, and expand their reach across multiple online channels.


DataFeedWatch supports integration with over 2,000 shopping channels, marketplaces, and comparison shopping engines, including popular platforms like Google Shopping, Amazon, eBay, Facebook, and Instagram. It offers a range of tools and features to optimize product listings for different channels. Users can easily enhance product titles, descriptions, pricing, and images to ensure accurate and appealing listings.

The platform enables users to create customized rules and conditions to control how their product data appears on different channels and provides real-time synchronization of inventory, ensuring accurate availability information across all channels.

The platform offers in-depth performance tracking and analytics, providing valuable insights into channel performance, sales metrics, and customer behavior. It appropriately attributes revenue and predicts when the return on a campaign will diminish. It also aggregates reporting from multiple channels on one dashboard. It supports a GA4 transition.

It also provides comprehensive support through live chat with feed experts, detailed articles and guides, and fast customer support from product feed experts available via live chat and email.

  • Trusted by over 17,000 brands worldwide
  • Highly regarded for its ease of use, customization options, and top-notch interface 
  • Great customer support
  • Affordable for business of all sizes

"It is a master of product information and channel automation. Intuitive user interface and very powerful tools. You can really tell, but using the tool, that it is created by people that use it themselves. The power of rule-based smart feed combined with ready integrations with most marketing stacks make it just superb".

Per. S, Capterra

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2. Shopify Plus 

4.8/5 on Capterra

Main purpose: selling across multiple channels and scaling operations for high-volume merchants.


Shopify Plus is built on the robust infrastructure of the Shopify platform and is a leading multichannel eCommerce platform that empowers big businesses to create, manage, and scale their online stores across multiple sales channels. It offers enterprise-level features and capabilities tailored to meet the unique needs of big retailers. 


With Shopify Plus, businesses can sell their products not only through their online store but also through various channels such as social media platforms, marketplaces, and brick-and-mortar locations. 

Shopify Plus offers advanced customization options - with access to HTML, CSS, and JavaScript, businesses have the freedom to build and modify their storefronts according to their specific requirements. It also provides robust backend functionality, including order management, inventory tracking, and fulfillment automation. 

With thousands of apps and integrations available in the Shopify App Store, businesses can enhance their store with additional functionalities: from marketing and analytics tools to logistics and customer support solutions.

  • Can handle high-volume traffic and transactions without compromising performance. 
  • For big merchants
  • Extensive app ecosystem
  • 24/7 priority support

“Ease of use and cost. We went from a commerce solution that required 3-4 developers, took weeks to months to deploy simple features. We now have one we developer that can deploy key features in a matter of hours or days at a quarter of the cost of the previous platform. The thousand of apps also provide additional features that can be rolled out quickly and effectively, creating a robust website in a manner of weeks from the beginning of the engagement.”

Greg H., Capterra

3. Cart Marketplace Management

4.3/5 on Capterra

Main purpose: efficiently managing and optimizing an eCommerce business's presence & sales across multiple marketplaces.


Cart Marketplace Management is a multichannel software solution that helps ecommerce brands to effectively manage their presence across multiple sales channels such as Amazon, eBay or Walmart. cart_marketplace_management_multichannel

The platform provides real-time inventory synchronization, ensuring accurate stock availability across all sales channels. Businesses can efficiently manage and process orders from different sales channels in one centralized location. It streamlines the order fulfillment process, automating tasks such as order routing, shipping label generation, and tracking updates.

Cart Marketplace Management allows businesses to create and update product listings and attributes across various channels, saving time and reducing manual effort. Additionally, the software enables businesses to set pricing rules and manage promotions consistently across all channels. 

  • Integrates with various popular eCommerce platforms, including Shopify, WooCommerce, or Magento. 
  • Comprehensive reporting and analytics features.
  • Affordable for companies of all sizes.

“When looking to change systems we needed something that could manage our inventory for Ebay, Amazon and Walmart. Cart met the bill and more. Our previous system was costing us thousands of dollars every month and we were able to set up Cart to do everything we needed at a fraction of the cost.”

Andy S., Capterra


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4. Katana Cloud Inventory

4.7/5 on Capterra

Main purpose: order management & multi channel inventory management.


The Katana Cloud Inventory Platform offers multichannel inventory management software. It provides businesses with a centralized view of their inventory, allowing them to maintain optimal stock levels and avoid stockouts across multiple locations and for multiple sales channels.katana_multichannel

Katana Cloud Inventory is designed specifically for small and mid-sized manufacturers and eCommerce businesses. It provides a centralized platform to efficiently manage inventory, production, and sales processes.

Katana allows businesses to track inventory levels in real-time. It offers advanced production planning capabilities, allowing businesses to create production orders, manage bill of materials, track work orders, and monitor production progress. Additionally Katana allows businesses to manage their sales orders from creation to fulfillment. The software automatically updates inventory levels as orders are processed.

Katana integrates with popular eCommerce platforms, such as Shopify, WooCommerce, and Amazon, enabling seamless data synchronization between sales channels and inventory management. It also integrates with accounting software like QuickBooks and Xero for streamlined financial management.

The platform also provides real-time visibility into key business metrics, including inventory levels, production costs, and sales performance. 

  • Intuitive and easy-to-navigate interface
  • Reduces manual errors, and improve overall efficiency


“It's really easy to use - Makes it easy to track materials on hand, reorder, etc - Calculates margin including labor cost - Xero integration works perfectly - Zapier integration makes it really flexible from an automation standpoint - Really lots of other stuff ... it's truly an excellent product and an outlier in a pretty clunky space.”

Jared H., Capterra 

5. Omnisend

4.7/5 on Capterra

Main purpose: simplifying communication - email marketing, pop up, newsletter & SMS.


Omnisend is a leading multi channel eCommerce platform designed to help businesses effectively engage with their customers and drive sales across multiple channels. With Omnisend, businesses can automate personalized marketing campaigns and streamline their communication efforts.


Through personalized email and SMS campaigns, Omnisend helps businesses reach their audience at the right time and with tailored messaging. The platform also offers advanced segmentation and audience targeting options. Its automation features allow for the creation of targeted workflows, ensuring that customers receive relevant content and offers based on their behavior and preferences.

By integrating with various marketing channels, such as email, SMS, push notifications, and more, businesses can create cohesive and consistent messaging across different touchpoints

  • 100,000 eCommerce stores using Omnisend.
  • User-friendly interface and intuitive workflows.
  • Integrations with popular eCommerce platforms like WooCommerce or BigCommerce, or through standalone plugins.

“I love Omnisend. Having used it for several years now, it is incredibly intuitive and easy to use. Setting up automations and forms and managing email campaigns in so incredibly easy.”

Jo-Ann N., Capterra


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6. Sender

4.6/5 on Capterra

Main purpose: Driving engagement and sales through email and SMS marketing.

Sender is an affordable marketing automation platform that offers email and SMS campaigns to help businesses engage their audience on multiple channels.

With Sender, businesses can effortlessly create professional emails in minutes with its intuitive drag-and-drop email builder and responsive templates that look good on any screen. The platform also elevates user engagement with high-converting popups designed to capture quality leads.

Sender's advanced segmentation feature enables you to group your audience based on their behavior and preferences to target them with the right message at the right time. This level of personalization promotes a more intimate connection between your brand and customers, boosting loyalty and conversion rates.

Moreover, Sender seamlessly integrates with ecommerce platforms such as Shopify and WooCommerce. As a result, data flows freely between the two tools so that your marketing efforts are always informed and impactful.

Its detailed analytics and reports also offer comprehensive insights into campaign performance, which help you to continuously optimize and refine your strategy.

  • Omnichannel campaigns with email and SMS marketing.
  • 24/7 friendly customer support.
  • Over 180,000 businesses use Sender.

“The user experience and value for the price, contemplating business growth & scalability, etc. has been really well thought out. The pricing is one of the best around and I find it very reasonable (I'm not yet a paying customer, as I'm just starting out and have a very small audience so far, but I have compared prices with other providers, as I know I will be jumping on a 'starter' plan some time soon).”

Flavio G., Capterra

7. ShippingEasy

4.8/5 on Capterra

Main purpose: managing shipping processes across multiple sales channels.


ShippingEasy is a robust multichannel eCommerce software that aims to simplify and streamline shipping operations for online businesses, save time and reduce costs.


ShippingEasy offers a wide range of features designed to optimize the shipping workflow. From batch processing and label printing to automated order syncing and multi channel inventory management, the platform ensures that businesses can process orders quickly and accurately. By consolidating all orders from various channels into one dashboard, ShippingEasy provides businesses with a centralized hub for managing their shipping operations.

Integrations with popular eCommerce platforms like Shopify, WooCommerce, Amazon, eBay, and more allow for seamless order importing and automated updates. This simplifies the fulfillment process by automatically syncing order details, tracking information, and inventory levels, eliminating the need for manual data entry.

One of the standout features of ShippingEasy is its robust reporting and analytics capabilities. The platform provides businesses with valuable insights and data on their shipping performance. This includes analyzing shipping costs, carrier performance, delivery times, and more.

  • Excellent customer support and a user-friendly interface
  • Easy-to-use dashboard
  • Trusted by thousands of eCommerce businesses
  • Partners with major carriers such as USPS, FedEx, UPS, and DHL


“ShippingEasy has gone from a powerful shipping program, to a powerful program that gets easier to use with every update. I love that I can save addresses, it cuts down on my computer work. I can get an order shipped and labeled in under 1 minute. Works for me! And the new tracking that gets sent post shipment to customers is a terrific feature that my customers love.”

Kristine L., Capterra

8. A2X

4.8/5 on Capterra

Main purpose: accounting software transforming uncategorized data from your sales channels into accurate summaries (sales, fees, refunds, taxes, and more).


A2X is a powerful multi channel eCommerce platform designed to simplify accounting and financial management for online businesses. Businesses can automate their accounting processes. A2X seamlessly integrates with popular eCommerce platforms like Amazon, Shopify, Walmart, eBay, and more, allowing businesses to effortlessly import their sales data into accounting systems such as QuickBooks and Xero. 


One of the key features of A2X is its ability to accurately calculate and reconcile sales and fees associated with eCommerce transactions. The software breaks down complex marketplace transactions into easily understandable summaries. This includes separating out shipping costs, taxes, refunds, and other fees, providing a clear picture of revenue and expenses. 

The platform provides detailed financial reports, giving businesses valuable insights into their profitability, trends, and patterns. 

A2X also ensures compliance with tax regulations by accurately calculating the applicable taxes for each transaction. 

  • User-friendly interface
  • Excellent customer support
  • Accounting and financial management accessible to businesses of all sizes.


“A2X has been an absolute game changer for our business! The software is incredibly user friendly and makes reconciling accounts a breeze. It's also very cost effective and the customer service is top notch. We have been so impressed with the accuracy and speed of the software. Highly recommend!”

Noam B., Capterra


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9. Synder

4.8/5 on Capterra

Main purpose: managing finances, automating bookkeeping processes, reconciling sales from various channels, and gaining valuable insights into sales operations.


Synder is a comprehensive multichannel eCommerce software solution that offers a range of features to help businesses manage their online sales across multiple channels. 


With Synder, businesses can effortlessly record revenue from multiple sales channels in one centralized platform. They are able to seamlessly synchronize data from over 25 different eCommerce platforms, including Shopify, Amazon, Stripe, and Etsy, directly into accounting software. This eliminates the need for manual data entry and reduces the chances of errors or duplicates. 

The platform also focuses on automating bookkeeping tasks, such as categorizing income and expenses. Synder generates reports and provides real-time metrics.

Additionally, the software provides analytics and reporting features that allow businesses to measure and track their sales performance, monitor trends, and make data-driven decisions. 

  • User-friendly solution
  • Easy automation of bookkeeping tasks
  • Great customer support.


“The software works great, saves me lots of time with completing the sales reconciliations for my clients eCommerce sales deposits (Shopify). The support team is great. [SENSITIVE CONTENT HIDDEN] has helped me with a variety of stuck points and has solved my problems very quickly and taught me how to better use the software along the way”

Will H., Capterra 

10. Sku IQ

4.8/5 on Capterra

Main purpose: multi channel inventory management and reporting between the point-of-sale (POS) and eCommerce platforms.


Sku IQ is a robust multichannel eCommerce software designed to help small and medium-sized businesses. IT allows synchronizing automatically their inventory and reporting between their point-of-sale (POS) like Square, Clover, or Lightspeed and eCommerce platforms in real-time.


This way Sku IQ ensures accurate stock levels, reduces the risk of overselling, and enhances overall operational efficiency.

The platform also offers customization options, allowing businesses to tailor the synchronization of product catalog attributes according to their specific needs. This flexibility ensures that businesses can maintain consistent branding and product information across all their sales channels.

In addition to inventory management, Sku IQ allows businesses to analyze sales across different channels, providing valuable insights into performance and trends.

  • Integrates with many eCommerce platforms such as Shopify, WooCommerce, Wix, BigCommerce
  • Great customer support


“What I like most about SKU IQ is that they have the functions that I need for inventory management, inventory control, and inventory. Tracking allows me to create the IDs for my product and then also communicate between my website and my POS. It also tracks my inventory to let me know if I need to get more inventory or if I’m low on inventory I just love the features it has to allow me to run my business, smoothly, efficiently and professionally.”

La Cole A., Capterra


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11. Afterpay

4.8/5 on Capterra

Main purpose: payment solution that can be integrated into various eCommerce platforms providing consumers with the option to buy now and pay later.


Afterpay is not exactly a multichannel eCommerce platform, but it’s a payment solution that can be integrated into various eCommerce platforms. It provides consumers with the option to shop as usual and to buy now and pay later in interest-free installments.


ECommerce retailers using platforms like Shopify, WooCommerce, BigCommerce, and Magento can easily add Afterpay as a payment option during the checkout process.

By integrating Afterpay, merchants can enhance their customer experience by offering a flexible and convenient payment solution. 

“Afterpay team was exceptional in getting me started. Business model was the first before any of the others. They are used by high end boutiques and companies and are well respected and recognized. They are reasonably priced and people use them all the time. Their directory spotlights my company and is always recommending me on their list. I get many referrals from their directory. It's a winning company.”

Debra J., Capterra

What is the best multichannel software for eCommerce?

When searching for the best multichannel platform for eCommerce, it's important to consider a few key factors:

Multichannel eCommerce software integrations

Look for a platform that seamlessly integrates with various sales channels, such as your online store, social media platforms, and marketplaces. This ensures that you can easily manage inventory, orders, and customer data from a centralized location.

Platform functionalities

The software should offer robust features to support multichannel selling and, in particular, meet the particular needs specified for your business. This can include tools for inventory management, listing optimization, order fulfillment, shipping, and more.


Consider the scalability of your software to support your business growth. It should be able to handle growing product catalogs, large order volumes and multiple sales channels without compromising performance.


Choose a platform that is intuitive and easy to use, even for non-technical users. A user-friendly interface and straightforward setup process will save you time and frustration.

Customer Support

Ensure that the software provider offers reliable customer support. This includes access to guides, tutorials, and responsive assistance in case you encounter any issues or need guidance.


Consider your budget when evaluating multi channel eCommerce platform options. Look for solutions that offer pricing plans and features that align with your business requirements and financial constraints.


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The world of eCommerce has seen tremendous growth in recent years, and it's crucial for businesses to adapt to the ever-changing landscape. The availability of multi-channel eCommerce platforms has made it easier than ever for businesses to expand their reach and connect with customers across various platforms.

In our article, we have highlighted the 11 best multi channel eCommerce platform options available in 2024. Through careful research and analysis, we have provided insightful reviews and ratings to help you make an informed decision for your business.

We encourage you to explore these software options further and share your experiences in the comments section below. Feel free to ask questions, provide suggestions, or share any additional software recommendations that you've come across.

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About DataFeedWatch

DataFeedWatch by Cart.com is the top-rated global product feed management platform that enables eCommerce brands, retailers, and digital agencies to drive multichannel growth. Merchants on both custom solutions and popular shopping carts, like Shopify, WooCommerce, and Magento (among others), can choose from 2000+ integrated shopping channels, affiliate networks, and marketplaces in 60 countries (such as Google, Facebook, Criteo, Amazon, and more). Major global brands like adidas, Decathlon, and KENZO have used DataFeedWatch to improve product performance across channels and expand to new markets. Sign up for a free trial today and receive guided onboarding to get started.

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