A Practical Guide to Custom Data Feeds

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Custom data feeds are feeds that are tailored to your own specifications, for any advertising channel of your choice. It’s completely up to you what feed format you choose, as well as which fields and under what names will be included in the custom feed.

You can use custom data feeds for many purposes, including sending them to a partner site, a distributor, a niche channel or reformatting the original feed for one of your internal systems. You probably know best what your organization's needs are.

DataFeedWatch enables you to create tailored data feeds in an easy way. You create a custom channel first and then configure the feed from scratch, using an intuitive feed builder. In this guide you will learn step by step how to build your first custom feed.

The reason behind creating custom data feeds

If you choose to create a custom feed using a feed management software like DataFeedWatch, you can do it in one of the 5 available feed formats (CSV, XML, RSS, TXT,  JSON). You can also choose the exact product information that will go into the feed, and name the attributes and the feed itself.

There are quite a few cases where you as an online retailer or marketer will want to use custom data feeds:

  • When you want to send your product feed to a partner site or a distributor.
  • When you want to create a data feed for a niche channel, or simply a channel that doesn’t have a preloaded feed template available.
  • When you want to upload products to your own store - you can optimize the (e.g.) CSV-file first or make sure it meets all the field requirements of your shopping cart.
  • When you want to create a feed for product recommendation engines to run on your webshop.
  • When you have several teams in your organization managing product data in their own way and you need to adjust the product data format before sending it from one team to another.

Step by step guide - custom feeds

Follow the steps below to create a custom feed successfully in DataFeedWatch. We’ve described everything in detail. 

1. Log in to your DataFeedWatch account, choose your shop and click add channel.


Adding a new channel feed | DataFeedWatch

2. Then choose the country of sale and click on “create a custom channel”.


Creating a custom channel | DataFeedWatch

3. Select the desired format for the output feed. It can be: 
  • CSV, 
  • XML, 
  • RSS, 
  • TXT 
  • or JSON

    Then name your custom channel whatever you like. In this example the custom channel is called simply “My Custom Channel”.


Choosing channel type | DataFeedWatch

4. Depending on the file format selected, you may be asked to add some additional information.

For example, when you choose a CSV file, the system will generate fields to choose a separator (comma, semicolon, tab, vertical bar) and a quote character (quotation mark, apostrophe, vertical bar, none).


Configuring custom channel settings | DataFeedWatch

5. Click on the blue button that says "Add Custom Field" in the on the left side. 


Adding custom fields | DataFeedWatch

6. Blank fields will appear. First you need to enter a name for this particular custom field, and you can choose any name you like.

The next step is to map it. You can choose all the functionalities that DataFeedWatch offers (rename, add static value, combine, use lookup table, extract from, leave blank) - just like in any other channel.


Adding custom fields | DataFeedWatch

7. Repeat all these steps to add as many fields as you need.

Of course, you can also exclude products from your custom feed to optimize it. You will find this functionality as usual in the Include/Exclude field next to the Map Fields tab.


Excluding products in custom feeds | DataFeedWatch

8. Once your custom feed is ready, simply click “Save and Proceed”. Now you can copy your custom feed URL and use it for any purpose you wish: send it to a partner site, a distributor, a niche channel, a product recommendation engine and more.


Copying your custom feed URL | DataFeedWatch


Copying your custom feed URL | DataFeedWatch


As you can learn from this short guide, it is quite easy to create custom feeds in DataFeedWatch. You just need to have a vision for your feed: what you will use it for, which fields it will include and how to name them, etc. If you run into any questions our support team is always around via email, live chat or a call.

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About DataFeedWatch

DataFeedWatch by Cart.com is the top-rated global product feed management platform that enables eCommerce brands, retailers, and digital agencies to drive multichannel growth. Merchants on both custom solutions and popular shopping carts, like Shopify, WooCommerce, and Magento (among others), can choose from 2000+ integrated shopping channels, affiliate networks, and marketplaces in 60 countries (such as Google, Facebook, Criteo, Amazon, and more). Major global brands like adidas, Decathlon, and KENZO have used DataFeedWatch to improve product performance across channels and expand to new markets. Sign up for a free trial today and receive guided onboarding to get started.

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