In the world of PPC advertising nothing could be more important than keywords. This is where everything starts. Bids are set at the keyword level, as well as the Quality Score. Your ad rank is also determined at the keyword level. You pay per clicks than happen on ads triggered by your keywords.

Instagram is today one of the favourite platforms for online marketing. From posts and stories to influencers partnerships and branded content, to sponsored posts and ads, almost every kind of business can benefit from Instagram.

Facebook Dynamic Ads campaign success starts from a high-quality product data feed. Here we want to share our 13 tips for a bullet-proof Facebook Product Catalog and how this will boost your ad campaign success!

Navigating the social media jungle has become more challenging than ever. There are new rising platforms to be aware of and new features being released almost every week.

We’re happy to share we’ve added new functionality to our stack, that will enable experimentation across your ad campaigns: A/B Testing Product Titles.

As the year is just about to wrap up, we’re rolling out diversity of enhancements that will help you start the New Year with a real eCommerce bang and scale the success of your business.

Once you’ve validated a business idea in a specific market, selling internationally or entering new channels is a natural way to expand. Today it becomes easier than before.

What is the Google CSS program and how does it benefit me as a Merchant? How do I get started? You'll find the answers to all the burning Google CSS questions retailers have in this article...

Today, we’re happy to present you with the new visage of DataFeedWatch - which we can say with confidence, is not only a new visual array but, more importantly, a reflection of the inner transformation we have been through this past year.

From the experience of working with hundreds of customers, we compiled a list of the ten most common Google Merchant Center errors and how to fix them.