What has changed in Feed-Based Text Ads?
In this article, I will guide you through all the new changes we've applied to the Product Creation Campaign, Dynamic Search Ads, and other functionalities of our Feed-Based Text Ads solution.
For starters, let me show you the common changes you will find across the entire Feed-Based Text Ads interface.
New Hidden Advanced Options
Before, while you were working on the campaign creation, you could see ALL the settings available for each step of this process. The interface might've seemed very busy and overwhelming.
Now, on the settings panel, you’ll see only the essential information about the required setting of the campaign. The advanced settings like advanced filters, creating keywords by tag combination, keywords details, or Duplicates Finder is hidden in a dropdown toggle menu.
It makes the Feed-Based Text Ads interface more organized and intuitive for intermediate or beginner users.
If you want to proceed to one of these advanced settings just click the suitable option, which will be rolled down and ready to set.
More Accessible Copy
Feed-Based Text Ads Campaigns creation process contains many specialized technical terms. If you’re an advanced digital marketer, you will likely know what truncation or the per-partes method means.
However, if you’re unfamiliar with these practices, you may feel they are like rocket science. Whereas they are effortless if you apply them with DataFeedWatch’s solution.
That’s why we have changed the naming of the hard-to-understand terms into explanatory denominations that will navigate you through the process.
Therefore, the truncation method has received a new term: shortening the product title.
Moreover, the per-partes method received a new name: Find and activate only the longest eligible keywords for every single product.
Now, you won’t have any doubts about what this method stands for.
New features, more options to control your campaigns
In the new edition of DataFeedWatch’s Feed-Based Text Ads, you will come across many unique options that give you more control over the quantity and selection of the keywords used for your Google Text Campaigns.
I don’t want to elaborate on these exciting novelties in this short section, but I encourage you to scroll down and explore the new options we've prepared for you in the Product Creation Campaign Process.
No more manual work- Dynamic Search Ads Campaigns are now totally automated.
Once your Product Ad Campaign is all set, it’s time to set up Dynamic Search Ads (DSA).
In the previous edition of DataFeedWatch’s Feed-Based Text Ads, you had to manually create Dynamic Search Ads Campaign. Now the creation of Dynamic Search Ads Campaigns (DSA) is completely automatic.
How does it work?
After finalizing the creation of the product campaign, we will remind you about the setting Dynamic Search Campaigns. It’s not obligatory but, if you want to get the most out of your Feed-Based Text Ads Strategy, you should try it out.
You don’t need to do any manual work; just enable the settings we explain below, and our Feed-Based Text Ads solution will set everything up for you.
To set up Dynamic Search Ads, you need to set:
- The daily budget for the campaigns
- The DSA language campaign
Once finished, click the green ‘Save & create a connected DSA campaign’ button.
Our Feed-Based Text Ads lets you connect the DSA campaign with the product campaigns you’ve just finished creating and optimizing. It copies the product campaign descriptions over to the new DSA campaigns.
It’s a huge time saver 🚀
New Feed-Based Text Ads Product Creation Campaign
It’s time to start the most important part. We are delighted to inform you that the old, complex process of creating Products Campaigns is a thing of the past.
We have introduced a shorter process with easy-to-use functions to get a neat and accessible Feed-Based Text Ads solution.
Let’s go through the process and explore what’s new.
STEP 1: Add the source file & set campaign details
Previously, the first step at this stage was adding the name and selecting the feed source. Then you needed to proceed to select the region and language.
We decided to merge this two-step process and create one, to shorten and speed it up. Now you can select the name, connect the feed source, and select the region and language on one page.
To select the location, click on the right-hand arrow placed on the field to open a drop-down menu and select location.
To select the language of your campaign, navigate to the right-hand side of the panel, open a drop-down menu, and select language.
You can select more than one language if you want to run your campaigns for multiple foreign markets. Take note that when you add a new language, the tool will add the keywords you specified in this language.
STEP 2: Tag assignment and Advanced filters.
As we’ve written above, we have hidden the advanced filters to declutter the interface at this step. In the majority of cases, advanced filters have always been set up by advanced users, and may be misleading for intermediate or beginner users.
If you’re an advanced user, you can open the filters anytime you need. Just click the advanced filters, and the options will appear, ready to be set.
STEP 3: Create Keywords by shortening the title
As mentioned at the beginning of this article, this method is not called truncation anymore.
Now you will find this option hidden behind a much more explanatory name: shortening the product title. Because this is precisely what truncation stands for.
This is undoubtedly one of the most essential steps in the creation process. The main purpose of shortening the title is to generate keywords for your campaigns. Understanding this method is vital.
To open the settings panel of shortening the product title, firstly, you should turn on this function by sliding the bar. And next, click on Create Keywords automatically by shortening the product title, which will roll down.
Let’s quickly refresh how shortening works. Let’s assume that you want to advertise a product called: Adidas Adipure Shorts Black 36 Women's Golf Shorts.
Shortening the product title is a process of generating different versions of the keywords by removing the last word from each version. The shortening will stop when it reaches the words that aren’t unique to the product.
Take a look at how the shortening would look like for our keyword:
If you want to find out more about shortening the product title, read this article in our Help.
Check out this piece to learn more about Product Titles in general.
Our tools now allow you to control this process even more by indicating:
- The specific word
- The specific tag
- The number of the words
The first option is to stop shortening the product title.
Let’s say you want to stop shortening your title Adidas Adipure Shorts Black 36 Women's Golf Shorts by a specific word. And you decide that this word will be 36. Our tool will generate the keywords in the following way:
If you select the option by specific word count, you need to choose the number, and the shortening will be stopped accordingly. For example, you select 4. The process will remove such number of words, so the last keyword variation has 4 words.
Here's another example. If you want to stop shortening your title Adidas Adipure Shorts Black 36 Women's Golf Shorts by a specific tag, then you select the tag: product type. The shortening will stop on the word Shorts because this is the value of this attribute.
Furthermore, if you select this option, you can also set the number of words you want to be included.
Find and activate only the longest eligible keywords for every single product.
As in the case of the truncating, we decided to change the name of the per-partes method. The name of the new feature is Find and activate only the longest eligible keywords for every product - much more straightforward for our users.
You can find this option underneath the shortening of the product title settings. To activate it, click the checkbox next to the full name: Find and activate only the longest eligible keywords for every product.
This option is for you if you’re a fan of the single Keywords Ad Groups (SKAGs) campaign structure.
The function aims to find and activate only the longest eligible keyword with a high search volume. Let’s say you want to find the eligible keyword for the Apple iPhone X 64 GB Black product.
While the tool is searching, it finds that the keyword variations Apple iPhone X 64 GB Black and Apple iPhone X 64 GB have a low search volume. Therefore the tool won’t enable these keywords to your campaign.
Continuing to search, it finds that the keyword variation Apple iPhone X 64 has a high search volume and is eligible for the campaign. When this happens, the tool enables this keyword to the campaign and stops searching for more.
As search volume changes, the keywords chosen by this functionality also change.
Duplicates Finder is a function that protects from adding duplicated keywords to your keywords batch.
It detects the exact keywords and organizes them from the most recurring to the least.
If you’re sure from the beginning about what phrases you don’t want to include among your keywords, you can simply write them on the upper blank field. They will be automatically removed from the scope of your keywords.
Duplicates Finder lets you point out the attributes you want the tool to ignore as duplicate keywords. You can select the attributes you wish to be ignored, and they won’t be detected as duplicated.
STEP 4: Ads Creation
At this stage of the campaign, creation remains much the same. The options Ad patterns, Ad extensions, and URL suffixes are now hidden in the roll-down menu. Regarding their functionality, they work the same way as before.
The simple reason for the minor change is the same as in previous examples; the interface is now better organized and more user-friendly.
STEP 5: Campaign Settings
Setting the right bidding strategy is another critical step in creating Feed-Based Text Ads campaigns. In the new Data Driven Feed-Based Text Ads Solution, campaign settings are more complex and will help you polish your ad campaign to perfection.
Set a Daily Budget
Before, you couldn’t set a daily budget for your campaign. Now, this function is available.
When you set a daily budget, our tool will optimize your campaigns according to your preferences and adjust the bidding when you’re more likely to get higher traffic.
You will also have control over the spending on your campaigns.
Bidding Strategy Type
Now the range of strategies you need to select is broader, more complex, and more advanced.
To set the strategy, select one option in the drop-down menu. Once you choose the campaign, the more complex settings will appear.
You can enable two new excellent options: Enable Enhanced CPC, and Turn on automatically Target ROAS for Smart Bidding.
Read More about how to Lower Google Ads CPC, and keep your performance Up!
This option tells Google Ads to set the bids within the target budget. Now, you can select the maximum CPC bid limit. Using this option, you will have more control over the spending on your bids.
You can also activate and set Target ROAS for the Smart Campaigns, but this function is only available when your campaigns reach at least 30 conversions in the last 30 days.
Maximize Conversion Value & Maximize Conversions
These options are tailored for Smart Bidding campaigns and recommended once your campaign has at least 30 conversions in the last 30 days.
This feature has also been created for Smart Bidding Campaigns, but unlike the strategy above, it also has advanced options where you can adjust your Target Cost per Acquisition to your needs.
Product Group Text Ads Campaigns
In the new version, creating the Product Group Text Ads Campaigns follows the same path as the Product Campaigns.
The only change you is a new, more user-friendly panel of builders for the full search URL.
You will find new instructions to guide you through the full search URL building process. You will also find a new hidden advanced option underneath the panel.
Effectively optimized Feed-Based Text Ads campaigns are key to successful sales. An effective solution like our Feed-Based Text Ads makes your work easier and saves you time. We know that your time is priceless. It's why we're always trying to improve our tool and align its features with our customers' needs.
The more user-friendly Feed-Based Text Ads Solution simplifies creating campaigns and makes them more accessible.
The precise and straightforward naming of essential processes, like truncation or pre-partes, will help you understand what they actually mean and in turn, help you get the most out of them.
And last but not least, new, more advanced filters, and options to shorten your product title, will provide you with more control over your Feed-Based Text Ads.
Don’t hold back, and check the new Feed-Based Text Ads! Now available for all our clients.