Whereas for B2C advertisers, websites often have an instant sales cycle with a high e-commerce purchase rate, B2B businesses tend to have a longer lead time, with purchases taking weeks, months, or ev...
Google Shopping makes up 65% of all Google Ads clicks and has become a must use for any eCommerce store. It’s time to make sure you’re optimizing your product feed, and getting the most out of your da...
Text-based ads are still one of the most effective ways to reach users online. Learn more about best practices & how to automate your Search Campaigns with our practical guide.
The Google Product Category is a fundamental element of all Google Shopping Campaigns and if you have discounted it until now — it's time to give it your full attention.
Google Shopping is an amazing opportunity for retailers to drive new customers to their stores. In order to take the advantage of this resource, you need to play by Google’s rules.
Data feed optimization is the foundation for every successful PPC campaign. In the Ultimate Guide to Data Feed Optimization, we show you how to optimize your data feeds to improve your shopping campaign ROI.
