About Author

Kurt Prosser

Kurt Prosser is a former engineer and Ohio State MBA grad who turned analytic marketer. He owns multiple Amazon brands selling over seven figures annually, and currently is Managing Partner at Easton Digital. Easton Digital is a Premier Google Ads Agency and Shopify Expert Agency changes the way small to midsize Shopify stores grow their sales and profits with Google Shopping and Bing Shopping. Easton Digital’s performance based management fee and team of eCommerce experts using advanced ROI driven strategies and software has helped grow the profits of over 500 Shopify stores since 2013.
Find me on:
Google Shopping

[Case Study] How to Control and Maximize Google Shopping Profits for Both Brand Terms AND Non-Brand Terms

The challenge was how to best increase ad positions and traffic for the high ROI terms while still getting traffic from the higher volume, lower ROI terms but at a lower cost per click.
Kurt Prosser
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