If you advertise hundreds or thousands of products on several channels, the amount of data may easily become overwhelming. You don't want to see all data: you want to review relevant data.
We added two very cool tools that enable you to segment your Analytics data accurately:
You want to know which products have a great conversion rate, so you can increase your bids for these winners. Or which products get a lot of traffic but no conversions, so you can exclude them from your feed.
You may even want to know this per product type or per brand.
This is how you do that:
Click the Filters pull down in the upper left corner and select ‘Create filter’
Then create your filter like this:
You can save your filter if you like, so you can use it again later.
Click Apply and all data on the Analytics page (the graph, the total performance data and the table with will your products) will reflect the filtered products.
Then remove your losers from your feed(s). Read more about Analytics: Review the performance of every single product.
You can customize the layout of the table with all products.
Click the Customize Columns button above the products table:
A customization menu folds out:
On the left you can set what kind of columns you see in the middle: Attributes or Performance. Then you drag & drop the columns of your choice to the right and assemble the columns that will be applied.
As you can see, the columns for ID and Channel cannot be removed from the Applied columns.
Once you click ‘Apply’, you will see that the products table immediately reflects the new layout.
Read more about Analytics: Review the performance of every single product.